Sales Manager - Cebu

The Sales Director will work closely with internal departments to ensure operational alignment, policy compliance, and overall sales growth across Visayas and Mindanao.

Scope of Responsibilities:

1. Sales Strategy and Item Performance

• Execute sales strategies, programs, and campaigns set by Executive Management across all active sales channels.
• Monitor sales data and trends across all channels. Identify strong- and poor-performing items and use these insights to propose promotions or sales campaigns for management approval.
• Monitor and report sales against target by channel, region, and store.
• Ensure sales teams are aligned with channel strategies and are driving execution on the ground.
• Develop recommendations to improve sales efficiency and push initiatives in underperforming areas (e.g. promos, bundles, push items).
• Scout and propose new business development opportunities especially in underpenetrated provincial regions.

1. Inventory Management

• Regularly monitor available inventory in the warehouse to ensure items are maintained at ideal stock levels.
• Recommend adjustments to ideal levels based on updated sales trends or product lifecycle.
• Identify slow-moving items and suggest appropriate strategies to address them.
• Coordinate with production to prioritize the manufacturing of fast-moving SKUs.

1. Department Store - Concession Channel Oversight

• Supervise the Concession Supervisor and Area Sales Coordinators in managing daily operations.
• Ensure Promodisers are deployed, trained, and performing according to standards.
• Monitor compliance with display guidelines (Planogram) and conduct regular audits to ensure proper execution and identify gaps in implementation.
• Inventory Levels - Ensure all items are consistently maintained at ideal stock levels. Promptly identify and address any stores or personnel exhibiting negligence in stock monitoring or replenishment requests.
• Replenishment - Enforce strict adherence to the company's replenishment procedures among all Promodisers. Proactively monitor compliance and take corrective action with stores or individuals who fail to follow established protocols.
• Coordinate store repairs and visual merchandising improvements.
• Represent the company in store-level meetings and escalate concerns to management.
• Ensure contract terms and department store policies are properly followed.
• Verify correct implementation of marketing materials and pricing

1. Department Store - Outright Channel Oversight

• Lead the Sales Agents in fulfilling account requirements and ensuring POs are delivered on time.
• Maintain healthy customer relationships through regular communication and store visits.
• Support promotional rollouts as directed by Marketing.
• Ensure product visibility and store compliance through field monitoring.

1. Wholesalers and Distributors - Metro Manila

• Manage relationships and sales execution with Metro Manila wholesale accounts.
• Ensure that accounts are aware of fast-moving and new items.
• Work closely with coordinators to ensure timely fulfillment, pricing, and promotional compliance.
• Visit key accounts regularly to build stronger partnerships and improve in-store execution.

1. Order Processing

• Supervise the Sales Administrator and Order Processing Supervisor in ensuring timely and accurate encoding of all incoming orders.
• Enforce the 3-day processing parameter from the time orders are received. Proactively identify and address potential delays.
• Ensure all information entered in the system is accurate, including customer information, delivery dates, pricing, and discounting.
• Flag and resolve unfulfilled or partially fulfilled orders by coordinating with Inventory Management to address stock availability issues.
• Monitor and minimize order revisions or cancellations by ensuring clear communication between sales, inventory, and customers.
• Review and analyze order processing trends to identify recurring issues or bottlenecks and recommend long-term solutions.

1. Competitor Monitoring

• Conduct regular checks of competitor pricing. promotions, and market presence.
• Provide reports on competitor performance and recommend strategies to protect or grow market share.
• Identify new competitive threats and communicate these findings to Executive Management.

1. Account Risk and Collections

• Support in identifying at-risk accounts and assist in implementing solutions to protect receivables.
• Coordinate with the Accounting Department and Area Coordinators to follow up on collections.
• Recommend customer terms revisions or credit holds as needed

1. Sales Operations and Interdepartmental Coordination

• Coordinate with Marketing, Production, Demand Planning, and Accounting to align sales strategies, inventory levels, and campaign execution.
• Monitor warehouse stocks and product movement to support production priorities and address slow-moving items.
• Ensure clear communication between field teams and Head Office, escalating critical operational issues to Executive Management.

QUALIFICATIONS:

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• Progressive sales experience in the apparel/garment industry.
• Proven experience in managing dealership and concession-based sales models.
• Strong negotiation, leadership, and interpersonal skills.
• Knowledge of retail and wholesale distribution channels in the garment sector.
• Experience in both domestic and export markets is a strong advantage.
• Proficiency in CRM software, MS Office, and data analysis tools.