[ref. l26644720] Manila - Area Sales Manager

The ASM/AASM requires strong delegation, leadership, and operational skills to effectively manage high volume performance.

Major Responsibilities:

1. Sales

• Develop the following plans for the approval of Head of Sales:
• Annual sales target and operating budget
• Strategies to realize monthly sales target (action plan) by analyzing the following: (a) performance by category; and, (b) growth opportunities/weaknesses.
• Formulate, recommend and execute approved promotional sales strategies in a timely manner.
• Monitor retails development, market trends and competition (direct and indirect) in areas handled every store visit.
• Establish relationships with the mall administration and local government to get first-hand information on any development in the area.
• Drive store heads to do a weekly competitors check of the malls they are located to and make a regular report to the Head of Sales on any development and activity by the competition.
• Achieve agreed upon ratio of regular vs. sale items sold per store on a monthly basis.
• Direct and coordinate sales organization to achieve objectives established in the organization’s strategic plans.

1. Profitability

• Cascade monthly OPEX budget and actual and instill ownership and compliance of all users.
• Review annual OPEX budget with Stores
• Setup programs to minimize controllable costs (i.e. but not limited to OTs, materials, etc.)
• Discuss and review Actual OPEX monthly to users and prepare adjustments needed if costs are erroneously charged and justify results to Head of Sales.
• Negotiate from zero to less than standard rent escalation in existing store and lower rates for new store.

1. Operational Excellence

• Direct operations of stores and ensures that the following key areas are focused on:
• Implementation of action plans developed per store.
• Brand image standards are followed at all times (visual, signage, and marketing.)
• Standard policies and procedures are strictly complied by spot-checking factual work done and reports prepared by responsible person every store visit such as store management, cashiering, inventory management, stockroom management, personnel, security, and visual display.
• Manage inventory level of individual stores to maximize sales.
• Assign inventory level per store based on display capacity, salability and potential.
• Monitor deliveries, assortment and sell thru.
• Monitor stocks sell thru, manage non-moving items.
• Manage stocks consolidation per area or cluster.
• Monitor inventory requests and replenishment.
• Execute security measures to zero out shrinkage.
• Ensure 100% compliance of Guess Selling Culture.
• Execute measures to avoid customer complaints.

1. People Management

• Coach in selling, product analysis, visual display and delivering the excellent customer experience:
• Determine training needs of store personnel and recommend training needed to Head of Sales.
• Conduct the following training among store personnel as needed: visual guidelines, merchandise facts of new arrivals, new policies and procedures.
• Guarantee proper plantilla handling.

1. Manpower Development

• Develop store heads to increase maximum potential as part of succession planning:
• Coaching and counseling of staff
• Objective evaluation of staff
• Sales and customer service skills
• Store visual management
• Inventory management
• Problem-solving and conflict solutions
• Carry out replacement planning and succession planning.

1. Reports

• Consolidate and analyze the following reports:
• Loyalty program monthly membership
• Weekly promotional analysis
• Justification of monthly variance report
• Weekly report on Unit Per Transaction per store
• Monthly customer experience evaluation report
• Weekly Basic Call Procedure.

Job Qualification:

• Bachelor's Degree in business administration, management or a related field
• 5+ years of experience as Area Manager, Territory Manager or Regional Manager and with a track record in achieving sales targets.
• Must possess a deep understanding of the operational aspects.
• Proficiency in inventory management, sales operations and logistics.
• Excellent interpersonal skills, with the ability to build strong relationships with customers, vendors, and community leaders.
• Strong analytical and problem-solving skills, with the ability to used data to make informed decisions.
• Willing to travel and assigned in any areas and will report once or twice a week in the Head Office (San Pedro Laguna).