Marketing Technology Consulting Senior Manager
Taguig
Job Summary:
As a Martech Senior Manager, you will lead the design, implementation, and optimization of MarTech and AdTech solutions for clients. Your role will involve conducting capability assessments, developing solution architectures, and driving business development efforts.
As a Martech Senior Manager, you will lead the design, implementation, and optimization of MarTech and AdTech solutions for clients. Your role will involve conducting capability assessments, developing solution architectures, and driving business development efforts.
You will also manage a team of specialists and collaborate with technology providers to deliver transformative marketing solutions.
Roles & Responsibilities:
- Conduct MarTech/AdTech capability assessments and provide recommendations on optimizing stacks and developing use cases to improve utilization.
- Plan and design MarTech and AdTech solution architecture, vision, and roadmaps for clients.
- Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
- Conduct vendor assessments and research new MarTech/AdTech systems and suppliers.
- Partner with technology solution providers and marketing agencies to deliver tailored solutions.
- Work with technology teams to orchestrate and implement integrations between tools/platforms, including API-based integrations.
- Stay updated on the latest changes in the MarTech and AdTech landscape.
- Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
- Mobilize and organize across multiple stakeholders and projects with strong project management skills.
- Develop and manage a team of digital marketing platform specialists, including hiring, training, and work allocation.
- Drive business development efforts and thought leadership in the digital marketing platform space.
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