Channel Lead – Events & Executive Client Engagement

Job Description

Job Overview

We are seeking a Channel Lead – Events & Executive Client Engagement to lead content strategy and execution for conferences, client events, and executive engagements across B2B, B2C, and provider audiences.

This role will design high-impact event experiences, create executive-level content, and ensure seamless coordination across teams—balancing creativity, compliance, and measurable business outcomes.

Key Responsibilities

• Lead end-to-end content strategy for events, including brochures, presentations, videos, signage, and digital assets
• Develop executive-level content such as CXO presentations, briefing materials, POVs, and tailored case studies
• Align all content with brand strategy, product messaging, and business goals

• Translate business objectives into event experiences, including pre-event, in-event, and post-event engagement strategies
• Partner with demand generation and sales teams to drive pipeline and customer engagement

• Lead creative brief development and collaborate with internal teams and agencies
• Establish standards for brand consistency, messaging, accessibility, and compliance
• Manage content workflows, approvals, QA, and version control

• Integrate AI tools to support content creation (e.g., outlines, scripts, summaries) while ensuring quality and compliance
• Drive continuous improvement through standardized processes and reusable playbooks

• Partner with Product, Sales, Marketing Ops, Compliance, Legal, and Events teams
• Align on content strategy, audience targeting, execution, and measurement

• Develop testing plans to improve event experiences and content effectiveness
• Track and report on key metrics such as engagement, content downloads, meeting outcomes, and pipeline impact
• Provide insights and recommendations for ongoing optimization

• 8–10+ years of experience in event marketing, content strategy, or executive engagement programs
• Proven ability to lead complex event experiences and create executive-level content
• Experience driving measurable business results (e.g., pipeline impact, client engagement)
• Strong understanding of brand standards, accessibility, and compliance requirements (healthcare experience preferred)
• Excellent storytelling, communication, and stakeholder management skills
• Strong project management and leadership abilities
• Bachelor's degree required; advanced degree or certifications preferred

What We Offer:

• Market Competitive Pay Levels
• Hybrid Work Set-up
• Retirement Plan
• Medical Plan (HMO) from Day 1 of employment
• Dental, Medical, and Optical Reimbursements
• Life and Disability Insurance
• Paid Time-Off Benefits
• Sick Leave Conversion
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Annual Performance Based Merit Increases
• Employee Recognition
• Training and Staff Development
• Employee Referral Program
• Employee Volunteerism Opportunity
• All Mandatory Statutory Benefits

Who We Are:

• Optum is the health care technology and innovation company of the UnitedHealth Group enterprise along with UnitedHealthcare.
• UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.
• We're a leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.
• As part of a Fortune 5 enterprise, we are improving the health care experience of over 125 million people around the world.
• Elevate your career with a leading health care company while improving lives.

Join us in evolving health care so everyone can have the opportunity to live their healthiest life. This is your opportunity to be part of a team that's dedicated to Caring. Connecting. Growing together.

• Retirement benefits, Health & insurance, Health insurance, Life insurance