Director of Hotel Marketing - Muntinlupa

Company: Destination Hospitality

We are seeking a Director of Hotel Marketing to drive the marketing efforts for several properties in Phuket and across Thailand. This role is perfect for a dynamic and imaginative leader who thrives on storytelling, digital innovation, and building compelling lifestyle brands.

Position Overview

As Director of Hotel Marketing, you will lead the development and execution of integrated marketing strategies that enhance brand visibility, drive direct bookings, and elevate guest engagement. You will work across hotel, F&B, and experiential concepts to create campaigns that reflect Destination Hospitality’s unique identity—one rooted in modern Thai culture, local artistry, and warm, genuine hospitality.

Key Responsibilities

• Create and implement a holistic marketing plan in alignment with Destination Hospitality’s vision and business goals.
• Identify market opportunities and consumer trends to tailor campaigns that attract our ideal guest segments.

• Champion the voice and aesthetic of each hotel, ensuring all marketing efforts are consistent, experiential, and emotionally resonant.
• Activate brand experiences through pop-ups, events, local partnerships, and immersive on-property touchpoints.

• Lead digital strategies including SEO, SEM, social media, email marketing, and website optimization.
• Track and analyze campaign performance to continually improve ROI and guest conversion.

• Oversee the creation of captivating content—from photography and video to blog posts and influencer collaborations—that celebrates destination storytelling and local experiences.
• Maintain consistent tone and messaging across platforms and channels.

• Build strategic alliances with influencers, media, tourism boards, and lifestyle brands that align with the Destination Hospitality ethos.
• Develop and manage PR campaigns to generate buzz, press coverage, and digital reach.

• Oversee the marketing budget with accountability for ROI and financial discipline.
• Deliver regular performance reports and actionable insights to senior leadership.

• Lead and mentor a small marketing team and collaborate with agency partners.
• Foster a creative, agile, and guest-centric culture focused on innovation and performance.

• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
• At least 5 years of progressive marketing experience in hospitality, lifestyle, or boutique brand environments—preferably in Thailand or Southeast Asia.
• Strong digital acumen and experience managing multi-channel marketing campaigns.
• A passion for design, local culture, and curating guest experiences.
• Excellent written and verbal communication skills in English; Thai proficiency is a plus.
• Proven leadership and project management capabilities.

• A creative, purpose-driven work culture with room to innovate and lead.
• The opportunity to shape the narrative for a growing portfolio of distinctive hospitality brands.
• Competitive salary, performance-based bonuses, and career development opportunities.
• Work alongside passionate, hospitality-minded professionals in some of Thailand’s most inspiring destinations.