[ref. x11652200] Influencer Partnership Specialist
Love TikTok and Instagram? Obsessed with home tech? We're looking for a Influencer Partnership Specialist to be the heart of our creator community. You'll be the go-to person for coordinating product seeding, building authentic relationships with content creators, and fueling our social feeds with amazing content.
ABOUT US
YAOYAO Group was founded in 2021 and focusing on home appliance market of South East Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top HA brand of Shopee, Lazada, and TikTok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers.Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly serve more than 10M local consumers. Demonstrate products from our e-commerce platform during live broadcasts, answer audience inquiries, provide recommendations, and guide viewers through the purchasing process.
POSITION TITLE: INFLUENCER MARKETING SPECIALIST
Responsibilities:
- Conduct comprehensive research to identify Key Opinion Leaders (KOLs) and Influencers within the assigned country (Philippines and Thailand), aligning with predefined targets and criteria.
- Continuously monitor Cost Per Engagement (CPE) and Return on Investment (ROI) metrics in line with established targets, analyzing data to optimize performance.
- Stay abreast of daily trends and emerging themes in relevant industries and social media landscapes, utilizing these insights to inform KOL and Influencer selection strategies.
- Conduct in-depth platform analysis to understand the nuances and potential for KOL and Influencer development across various social media platforms.
- Maintain a proactive approach in monitoring TikTok trends and activities specific to the assigned country, identifying potential opportunities and threats for engagement and collaboration.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in influencer marketing, social media management, or related roles.
- Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with KOLs, influencers, and internal stakeholders.
- In-depth knowledge of social media platforms and their respective functionalities, particularly TikTok.
- Highly organized with the ability to manage multiple tasks and deadlines effectively.
- Fluency in English.
VALUES
YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder".
Our core values drive everything we do- Result-Oriented
- Optimistic
- Direct
- Supportive
- Strive for Excellence
We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.
WHAT WE OFFER- Accelerated professional growth within a tier-1 internet new-retail powerhouse.
- Market-competitive compensation & performance incentives.
- Clear, merit-based fast-track promotion.
- Supplemental premium medical coverage.
- First-hand experience scaling a top-tier home-appliance brand globally.