Media Planner

apartmentAnyMind Philippines Inc. placeTaguig calendar_month 
Media Strategy & Planning
  • Develop integrated media plans based on client objectives, target audiences, and budget.
  • Recommend channel mix (digital, social, programmatic, traditional, influencer, etc.) tailored to campaign goals.
  • Analyze market trends, audience insights, and competitor activities to inform planning.
Campaign Execution & Optimization
  • Coordinate media bookings, placements, and trafficking of campaigns across platforms.
  • Work with vendors and media partners to negotiate rates and secure cost efficiencies.
  • Monitor campaign performance and provide ongoing optimizations to improve ROI.
Collaboration & Communication
  • Partner with creative and account management teams to ensure strategic alignment.
  • Communicate effectively with external media partners and platforms.
  • Present media strategies, rationales, and performance reports to clients and internal stakeholders.
Reporting & Analytics
  • Prepare post-campaign reports highlighting insights, results, and recommendations.
  • Track KPIs such as reach, impressions, engagement, conversions, and cost efficiency.
  • Leverage analytics tools (e.g., Google Analytics, Ads Manager, DSP dashboards) to measure success.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2–4 years of experience in media planning/buying, preferably within an agency or digital-first environment.
  • Strong understanding of digital media platforms (Google, Meta, TikTok, programmatic, influencer marketing) and traditional media planning.
  • Proficiency in media tools such as Nielsen, ComScore, or similar is an advantage.
  • Strong negotiation, analytical, and presentation skills.
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