Product Marketing Lead (Consumer Electronics)

Position Overview

The Product Marketing Manager will lead day-to-day product marketing for realme in the Philippines, including product positioning, key message development, and content output. This role also acts as a project manager, driving cross-functional execution for product launches and key campaigns to ensure timely and high-quality delivery.

Key Responsibilities

• Develop clear, compelling, and competitive product key selling points
• Create standardized product marketing materials (product story, messaging, training decks, FAQs, etc.)
• Continuously refine product messaging based on market and competitor insights

• Lead end-to-end execution of product launches and key marketing projects
• Develop and manage project timelines, milestones, and deliverables
• Coordinate cross-functional teams (Marketing, Sales, E-commerce, PR, agencies, etc.)
• Identify and mitigate risks to ensure on-time delivery
• Conduct post-project reviews and optimize processes

• Act as the bridge between product and marketing teams

• Bachelor’s degree in Marketing, Business, Communications, or related fields
• 3–6 years of experience in product marketing or related roles
• Experience in the smartphone or consumer electronics industry is a plus
• Strong ability to translate product features into compelling selling points
• Proven project management and execution skills
• Excellent communication and stakeholder management skills
• Fluent in English (written and spoken)
• Able to thrive in a fast-paced, multi-tasking environment
• Must have own laptop for the role
• Amenable to work in BGC daily is a must

• Experience in product launches or integrated marketing campaigns
• Familiarity with the Philippine or Southeast Asia market