B2C Product Marketing Manager

Job Description

Job Overview

We are looking for a B2C Product Marketing Manager to lead go-to-market strategy and execution for consumer and provider products. This role is responsible for shaping product positioning, driving successful launches, and delivering impactful marketing materials that support business growth.

• Lead strategy and execution of go-to-market plans for new consumer and provider product launches and enhancements
• Develop clear and compelling product messaging, positioning, and naming
• Create marketing materials for individual products and product portfolios
• Partner with stakeholders to understand needs and translate them into effective marketing strategies
• Identify solutions for complex or non-standard marketing challenges
• Serve as a product marketing expert for assigned product lines
• Manage multiple projects with minimal supervision, ensuring timely and high-quality delivery

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (preferred)
• At least 5 years of experience in marketing, communications, or public relations
• At least 5 years of project management experience in a matrixed organization
• Strong writing and editing skills with professional experience
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Strong organizational and prioritization skills
• Proven ability to manage multiple projects and meet deadlines
• Experience in healthcare is a plus

What We Offer:

• Market Competitive Pay Levels
• Hybrid Work Set-up
• Retirement Plan
• Medical Plan (HMO) from Day 1 of employment
• Dental, Medical, and Optical Reimbursements
• Life and Disability Insurance
• Paid Time-Off Benefits
• Sick Leave Conversion
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Annual Performance Based Merit Increases
• Employee Recognition
• Training and Staff Development
• Employee Referral Program
• Employee Volunteerism Opportunity
• All Mandatory Statutory Benefits

Who We Are:

• Optum is the health care technology and innovation company of the UnitedHealth Group enterprise along with UnitedHealthcare.
• UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.
• We're a leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.
• As part of a Fortune 5 enterprise, we are improving the health care experience of over 125 million people around the world.
• Elevate your career with a leading health care company while improving lives.

Join us in evolving health care so everyone can have the opportunity to live their healthiest life. This is your opportunity to be part of a team that's dedicated to Caring. Connecting. Growing together.

• Retirement benefits, Health & insurance, Health insurance, Life insurance