Marketing Manager VA

Overview

This role is less focused on day-to-day social media posting and more on the backend strategy, systems, and performance marketing infrastructure that supports growth across Meta and e-commerce channels.

• Work Structure: EST; Part-time, two month contract to begin with
• Environment: Ideal for a digitally savvy operator comfortable working within an early-stage startup environment where systems are still being built.
• Rate: 10 USD per hour

1. Paid Media & Meta Ads Management

• Build, manage, and optimize advertising campaigns across Facebook and Instagram.
• Assist with media buying, budget allocation, and campaign scaling.
• Monitor performance and optimize based on ROAS, CTR, CPC, and conversion data.
• Develop audience targeting strategies and demographic segmentation.
• Run A/B testing across different audiences, campaign structures, and creative directions.

1. Digital Marketing Infrastructure

• Implement and manage Meta Pixel and related tracking systems.
• Ensure website tracking and attribution systems are correctly configured.
• Support integration between e-commerce platforms, advertising accounts, and analytics tools.
• Create scalable backend systems for paid media and digital growth.

1. Reporting & Analytics

• Track and report on campaign performance metrics and maintain organized documentation.
• Establish reporting frameworks and KPI tracking.
• Provide strategic recommendations based on campaign learnings and data trends.

1. Strategic Support

• Collaborate with founders on digital growth strategy and early-stage "test and learn" initiatives.
• Stay up to date with platform updates, advertising trends, and e-commerce best practices.

Required Skills & Experience

Attributes: Analytical mindset, strong communication skills, and the ability to work independently in a fast-moving environment.