Sales and Marketing Manager for Customs Brokerage

The ideal candidate will be responsible for developing strategic sales plans, building client relationships, and identifying new market opportunities. A strong background in sales leadership—preferably within the Customs Brokerage industry—will be key to excelling in this role.

Key Responsibilities:

1. Strategic Marketing Planning

• Develop and implement marketing strategies to promote customs brokerage services (import/export clearance, documentation, consultancy).
• Identify target markets (importers, exporters, freight forwarders) and create campaigns to acquire new clients.
• Monitor industry trends, regulatory changes, and competitor activities to adjust marketing plans.

1. Business Development Support

• Collaborate with the sales/business development team to generate leads and support client acquisition.
• Build relationships with key clients, trade associations, and partners to expand market presence.
• Assist in preparing proposals, quotations, and service presentations.

1. Brand Management & Promotion

• Maintain the company’s brand image across all marketing materials, online presence, and client communications.
• Develop brochures, presentations, social media content, and other promotional materials specific to customs brokerage services.
• Manage company participation in industry events, seminars, and trade shows.

1. Digital Marketing & Online Presence

• Oversee digital marketing efforts (website content, SEO, social media campaigns) targeted to logistics and customs audiences.
• Track performance metrics such as leads generated, website traffic, and campaign ROI.

1. Market Research & Reporting

• Conduct research on potential industries or clients needing customs clearance services.
• Analyze feedback, client satisfaction, and market data to guide service improvement and marketing strategy.
• Prepare regular reports for management on marketing activities and results.

1. Collaboration & Internal Coordination

• Coordinate with operations, sales, and customer service teams to ensure marketing messages align with service delivery.

1. Budget & Resource Management

• Plan and monitor marketing budget to ensure cost-effective campaigns.

1. Compliance & Regulatory Awareness

• Ensure all marketing materials comply with Philippine customs regulations and international trade laws.
• Stay updated on changes in customs rules, tariffs, or procedures that may affect messaging or client advisory.

Optional KPI / Performance Indicators:

• Number of new client accounts acquired.
• Increase in market share for customs brokerage services.
• ROI from marketing campaigns.
• Engagement on digital platforms (website, LinkedIn, industry forums).
• Client satisfaction and feedback on communications or promotional materials.

Qualifications:

• Background in Customs Brokerage & Logistics or related industries is an advantage.
• Proven experience in Customs Brokerage and/or Customs Administration
• Excellent organizational, leadership, and communication skills.
• Has Strong negotiation skills in expanding the Sales niche
• Proficiency in Microsoft Office; experience with logistics software is an advantage.