[ref. c18992122] Retail Marketing Manager

Retail Marketing Manager (Senior Role)

The (confidential brand) is a fast-growing Southeast Asian fashion brand known for its customizable footwear, handbags, and lifestyle accessories. As the brand expands in the Philippine market, we are seeking a dynamic and results-driven Retail Marketing Manager to lead local brand activation, retail campaigns, and omnichannel marketing strategies that drive foot traffic, sales conversion, and customer loyalty.

Key Responsibilities:

• Develop and execute retail marketing strategies tailored to the Philippine market, aligned with the brand’s global positioning and commercial objectives.
• Lead seasonal campaign planning, in-store promotions, visual merchandising guidelines, and product launch rollouts across physical stores and retail touchpoints.
• Collaborate closely with mall partners, landlords, and media outlets to maximize brand exposure through strategic partnerships and local activations.
• Manage and optimize in-store communications, POP materials, and retail events to enhance the customer experience and strengthen brand affinity.
• Coordinate with the digital marketing team to ensure a seamless online-to-offline (O2O) customer journey and consistent brand messaging.
• Analyze campaign performance and foot traffic data to continuously refine marketing tactics and improve ROI.
• Provide market insights and competitive analysis to inform merchandising and pricing strategies.
• Lead a small team or coordinate with external vendors/agencies for campaign execution, store displays, and event support.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• At least 5 years of experience in retail or fashion marketing, with a proven track record of managing in-store campaigns and brand activations
• Strong understanding of consumer behavior in retail environments, particularly in fashion and lifestyle sectors
• Experience in working with mall-based retail formats and coordinating with external partners
• Highly creative, analytical, and customer-centric, with strong visual and brand sensibility
• Excellent project management, communication, and cross-functional collaboration skills

Reports To: President