Manila - Marketing Manager - Demand Generation and Capture
Discover your 100% YOU with MicroSourcing!
Position: Marketing Manager - Demand Generation and CaptureLocation: Eastwood, Quezon City
Work setup & shift: Hybrid and Day shift schedule
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Responsible for:
As the Marketing Manager, Demand Generation and Capture, you will play a key role in driving revenue growth by executing high-impact B2B marketing initiatives. You will work closely with the Senior Marketing Manager to implement comprehensive demand generation and capture strategies across a portfolio of brands.
This position requires a driven and results-oriented individual with a strong understanding of B2B marketing principles and a proven track record in executing successful demand generation campaigns. You will be a key contributor to the team, responsible for managing campaigns across multiple channels and optimising for lead generation and conversion.
Main Activities and Responsibilities:
- Execute multi-channel marketing campaigns (digital, SEM, email, engagements, content, ABM) as defined by the demand generation and capture strategy.
- Manage day-to-day campaign activities, including campaign setup, execution, monitoring, and reporting.
- Collaborate with internal stakeholders (e.g., content team, design team) to develop and deliver high-quality marketing materials.
- Analyse campaign performance, identify areas for improvement, and make data-driven recommendations for optimisation.
- Utilise marketing automation and CRM platforms to effectively manage leads, track campaign performance, and measure ROI.
- Conduct market research and competitive analysis to identify trends and opportunities for demand generation.
- Stay up to date on the latest marketing technologies and best practices.
Core Competencies:
- Strong understanding of demand generation principles and best practices.
- Experience in executing multi-channel marketing campaigns tailored to B2B audiences.
- Analytical mindset with the ability to interpret data and optimise marketing campaigns.
- Proficiency in marketing automation platforms (e.g., HubSpot, 6Sense) and CRM systems.
- Ability to align marketing and sales goals, driving collaboration between teams.
- Creative problem-solving skills with a strong focus on customer experience.
- High attention to detail and quality control in campaign execution.
- Agile and adaptable to changing market conditions and technologies.
Key Skills and Capabilities:
- Proven experience in B2B demand generation, particularly in technology or outsourcing sectors.
- Expertise in digital marketing tactics, including SEO, SEM, email marketing, and content marketing.
- Strong understanding of lead nurturing, scoring, and marketing funnel management.
- Experience with data analytics tools (e.g., Google Analytics) and campaign performance metrics.
- Excellent content development and writing skills.
- Ability to manage budgets and optimize marketing spend.
Qualifications and Typical Experience:
- Relevant tertiary qualifications in marketing, business, or a related field.
- Experience in demand generation, preferably within B2B technology or services sectors.
- Proven track record of executing successful demand generation campaigns.
- Experience with marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
- Strong project management and organisational skills.
- Understanding of sales pipelines and revenue forecasting.
Other Position Requirements:
- Ability to work independently and take ownership of demand generation goals.
- Strong attention to detail and ability to work under tight deadlines.
- High level of adaptability to manage change and work in a fast-paced environment.
- Ability to travel for industry events, customer meetings, and internal team collaborations.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/- Terms & conditions apply