Quezon City - Marketing Operations Supervisor

ROLES AND RESPONSIBILITIES

Operational Functions

• Oversees fulfillment of operational and advertising requirements (upload and documentation)
• Manages the fulfillment of site partner and internal uploads, including ads, map updates, tags, etc.
• Manages the advertising requirements for client updates
• Coordination with other teams and external parties (liaise with property ops team)
• Management and preparation of playlist report
• Maintain balance exposure of Clients against Mall/Internals in playlist
• Provides the necessary categories and logos, as needed for the site updates
• Manages inventory of products

1. Prepares advisories and memos to site partners re: directions and operations
2. Prepares and submits weekly updates, and monthly report to superior
3. Performs other duties as may be required by the immediate superior and/or the management

1. Manages the branding of the company
2. Manages the branding of products and product awareness campaigns
3. Provides in-depth market, industry, and competitive analysis, research, and positioning of the product. Reviews local and international setting, and suggest application. Conducts research for project feasibility. Reviews existing products and suggest enhancement
4. Conducts field visits for research and to evaluation of products
5. Directs the Marketing efforts onsite and online

• Aligns with Product Development, Sales Team, and Power Mac Marketing team for research to have an effective marketing & sales activities plan
• Develops marketing campaigns, for evaluation and approval of the General Manager Execute activities that will generate leads, including coordination with suppliers, e.g. flyers, newsletter/email marketing, exhibits, events, saturation, online presence (social media, website), B2B events, webinars, survey/fill-out forms, press releases, etc.
• Directly manages online accounts and provides regular content updates (content creation)
• Prepares a monthly content calendar for social media content updates
• Updates the website for new products and inventory, in coordination with Programming team, if necessary
• Coordinates with Product Dev and/or Technical team for information and photos to be included in the posts
• Responsible for tracking and monitoring marketing budget
• Manages SEO, SEM, and other analytics for the company and its products

• Graduate of Marketing or ang Marketing related course
• At least 3 years experience in product development, marketing, product design, research, project feasibility, and pricing strategy
• Advertising platforms and Interactive Kiosks background is an advantage.

• Skilled in research, analyzing data, and creating and implementing plans within a timeline. Skilled in creating and managing campaigns, generating content, and can drive sales growth. Social media, LinkedIn and online marketing.
• SEO, SEM, and Google Analytics. Good in copywriting. Must be knowledgeable in presentation and reports.
• Experience in B2B marketing. Proficient in MS Office applications and Google workspace. Knows basic Photoshop