Shopify Ecommerce Specialist - Permanent Work From Home
Shopify Ecommerce Specialist
About Free AF
At Free AF, we’re redefining the social drinking experience by creating non-alcoholic alternatives that taste great and give people the freedom to drink or not drink on their own terms. Our ecommerce platform is critical to bringing our mission to the world, and we’re now looking for a Shopify Ecommerce Specialist to help us scale our global online presence.
About the Role
We are seeking a highly skilled Shopify expert to take ownership of the day-to-day management, optimisation, and growth of our ecommerce platforms. This is a hands-on role where you will work closely with our marketing and customer service teams to ensure our Shopify experience is seamless, engaging, and optimised for performance.
The successful candidate will lead two critical projects at the outset, followed by ongoing strategic and tactical management of our ecommerce systems.
Key Responsibilities
Immediate Priority Projects- Shopify Markets Migration
- Lead the migration of our current Shopify store into a Shopify Markets setup to enable centralised global ecommerce operations.
- Configure international domains, market-specific product availability, localised content, and currency handling.
- Ensure minimal disruption to existing customer experiences during the migration.
- Product Page Rebuild
- Execute a full rebuild of our product detail pages based on new wireframe designs.
- Optimise these pages for user experience, conversion rate, and SEO.
- Implement A/B testing and data-driven improvements.
- Manage and optimise our Shopify store to improve UX, conversion rates, and site performance.
- Oversee the product catalogue, collections, promotions, and merchandising strategy.
- Work with external design and development partners as needed.
- Troubleshoot and resolve platform issues.
- Collaborate with the marketing team to implement and track marketing campaigns.
- Continually improve site speed, SEO performance, and user engagement.
- Stay up to date with the latest Shopify updates, ecommerce trends, and best practices.
Requirements
Must-Have Experience- Proven experience managing and developing ecommerce websites on Shopify, ideally Shopify Plus and Shopify Markets.
- Strong understanding of Shopify Liquid, HTML, CSS, and JavaScript.
- Solid experience working with ecommerce platform migrations and redesigns.
- Track record of optimising ecommerce performance metrics (conversion rate, site speed, SEO, etc.).
- Experience translating wireframes into high-performing, visually engaging web pages.
- Comfortable collaborating with cross-functional teams and external partners.
- Experience integrating Shopify with third-party tools (e.g., Klaviyo, Google Analytics, ReCharge, etc.).
- Familiarity with global ecommerce operations and internationalisation best practices.
- UX/UI design experience or strong design sensibility.