Marketing Executive, Email Marketing

The role

Reporting into the Assistant Marketing Manager (Newsletters), you will play a key role in building our brand, driving content excellence and performance, and supporting in shaping Love, Bonito throughout this exhilarating expansion phase.

• A passion for marketing and storytelling with a strong consumer instinct, and full-funnel growth with strong analytical acumen
• Both creative yet analytical abilities
• A passion and genuine interest in our brand and mission - fashion and our community of women
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking, and execution abilities, with a keen eye for detail.
• Extreme ownership as well as a mission-first and performance-driven mentality
• Ability to communicate effectively and impactfully with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!

• Support the Assistant Manager in driving day-to-day Marketing operations across HQ and all countries into best-in-class standards and excellence – including the execution of Monthly Content Calendar (i.e. participating in brainstorming sessions, raising content briefs, oversee creation of assets by Creative team, and set up in Emarsys)
• Collaborate with other channel owners and cross-functional teams e.g. HQ Campaigns, Social, Creative (Copywriting, Visual Design), Data, Ecommerce, Merchandising
• Tracking, reporting and analysis of newsletter performance for key market(s) assigned
• Support the team’s initiatives in the achievement and improvement of main growth metrics for newsletters and chat commerce across key markets including:
• Open Rate (OR), Click-through Open Rate (CTOR), Conversion Rate (CR)
• Sessions, Orders, NSBR
• YoY Growth in revenue, audience (e.g. Subscriber base for eDM)
• Support in driving other newsletter-related & chat commerce campaigns & initiatives from planning to execution globally
• Research competitors and their strategies to find the gaps in the industry and opportunities for further growth

• 1–2 years of relevant work experience in content creation and storytelling, ideally within B2C marketing for fashion, lifestyle, or consumer brands and with email marketing experience
• Proficient in basic copywriting
• Proficient in Microsoft Office and Google Suite – Slides, Sheets, Docs
• Relevant university degree in business, marketing, or other relevant fields
• Good to have: Proficient with marketing and analytics tools such as Emarsys, Tableau, Metabase