Digital and Social Media Marketing Manager (Travel)

The manager will supervise social media presence, manage digital advertising efforts, and ensure consistent brand messaging across all channels.

Duties and Responsibilities:

1. Social Media & Digital Platform Management

• Develop and execute digital and social media strategies across multiple platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, etc.).
• Manage content calendars, ensuring timely and engaging posts aligned with brand messaging.
• Oversee paid digital campaigns, optimizing performance through data-driven insights.
• Monitor social media trends, competitor activities, and emerging digital opportunities.
• Track, analyze, and report on key performance metrics (engagement, reach, conversions).

1. Collaboration & Stakeholder Engagement

• Work cross-functionally with internal teams (marketing, creative, PR, sales) and external agencies.
• Align digital and social media initiatives with broader business and marketing objectives.
• Ensure brand consistency and compliance across all digital and offline touchpoints.

1. Performance Tracking & Optimization

• Monitor campaign performance, analyze data, and provide insights for continuous improvement.
• Optimize content, social media ads, and influencer partnerships based on analytics.
• Prepare reports on key metrics, campaign effectiveness, and recommendations for future strategies.

Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, Advertising, or a related field.
• Minimum 3 years of experience in social media management, digital marketing, influencer marketing, or brand activations.
• Proven track record of managing digital campaigns and influencer partnerships

Technical Skills & Knowledge:

• Skilled in managing Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other PPC platforms.
• Ability to plan, execute, and optimize performance-based campaigns (e.g. lead generation, retargeting, conversions).

• Proficiency in Google Analytics, Meta Business Suite Insights, and social media analytics tools.
• Ability to track KPIs (e.g., CTR, CPC, ROAS, engagement rate) and adjust strategies based on data.
• SEO/SEM Knowledge
• Understanding of on-page and off-page SEO.
• Strong familiarity with tools like Google Search Console, Ahrefs, SEMrush, or Moz.

• Experience with CMS platforms like WordPress, Webflow, or Shopify (for e-commerce brands).
• Basic understanding of HTML/CSS is a plus.

• Skilled in using platforms like Mailchimp, HubSpot, Klaviyo, or ActiveCampaign.
• List segmentation, automation workflows, A/B testing.

• Experienced with Hootsuite, Buffer, Later, Sprout Social, or similar platforms for scheduling, monitoring, and reporting.

• Experience with Meta Pixel, Google Tag Manager, and conversion tracking setup.
• Marketing Automation & Funnel Design
• Knowledge of funnel-building tools (e.g., ClickFunnels, Leadpages) and customer journey mapping.

Soft Skills & Abilities:

• Strong project management and organizational skills with the ability to handle multiple campaigns.
• Excellent communication and negotiation skills for managing influencers, stakeholders, and partners.
• Creative thinker with a strategic mindset to drive engagement and brand visibility.
• Ability to work in a fast-paced environment and adapt to digital trends.
• Leadership skills to manage teams, collaborate across departments, and oversee activations.

Location: BGC, Taguig (Onsite)