Marketing Manager/Officer

Brand Marketing Manager

Employment Type: Full-time

The Role

We’re looking for a Brand Marketing Manager to help build and scale our brand in the Philippine market. This role is highly strategic and hands-on—ideal for someone who understands local culture, consumer behavior, and how beauty and fashion brands win in a fast-moving, digital-first environment.

You’ll be responsible for shaping brand direction, leading go-to-market strategy, and ensuring every campaign, collaboration, and touchpoint feels culturally relevant, cohesive, and commercially impactful.

What You’ll Own

• Define and continuously refine the brand’s positioning, messaging, and personality for the

• Develop brand strategies that balance long-term equity with short-term growth
• Ensure the brand shows up consistently and meaningfully across online, social, retail, and

offline channels

• Lead strategic planning for product launches, seasonal drops, and brand campaigns
• Build integrated campaign frameworks across social, influencers, PR, retail, and e-commerce
• Translate business objectives into clear marketing priorities and measurable outcomes
• Conceptualize and execute on-ground event activations, pop-ups, and brand experiences

that translate campaigns into physical, immersive touchpoints

• Identify cultural moments, trends, and conversations relevant to Filipino beauty and fashion

• Shape influencer, creator, and KOL strategies that feel authentic to the local market
• Support community-building initiatives, events, and collaborations
• Identify opportunities for culturally relevant event activations (e.g. mall takeovers,

• Build community-first experiences that deepen brand affinity beyond digital

• Track brand health, campaign performance, and consumer insights
• Analyze what’s working (and what’s not) to continuously refine strategy
• Keep a pulse on competitors, market movements, and emerging local brands

• Work closely with founders, creative, social, PR, retail, and e-commerce teams
• Align marketing strategy with commercial goals and operational realities
• Be a strong brand steward across internal and external partners

• 3-4 years of experience in brand marketing, ideally in beauty, fashion, lifestyle, or

• Strong strategic thinking with the ability to execute and problem-solve
• Deep understanding of the Philippine beauty and fashion landscape
• Experience working with creators, influencers, and local communities
• Comfortable operating in ambiguity and building processes from the ground up
• Clear communicator with strong judgment and brand instinct