Senior Content Marketing Strategist

Job Summary

RENPHO US is looking for a strategic, data-driven, and experienced Senior Content Marketing Strategist to support and execute SEO strategies in alignment with the content and brand objectives. You will play a key role in optimizing RENPHO’s online presence, increasing search visibility, and driving organic traffic growth through technical, on-page, and off-page SEO initiatives.

This position is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about health, wellness, and performance marketing.

Key Responsibilities:

• Support the Content Manager in developing and executing SEO strategies aligned with Renpho’s global goals.
• Conduct in-depth keyword research and competitor analysis to guide SEO priorities.
• Identify new SEO growth opportunities and propose actionable tactics.

• Optimize website and product content for search visibility and keyword relevance.
• Provide SEO guidelines for blog and landing pages, including metadata, headers, keyword usage, and internal linking.
• Collaborate with the content and product teams to ensure optimized publication.

• Conduct regular technical audits (e.g., crawlability, indexing, site speed).
• Identify issues and work with developers to implement solutions.
• Maintain and optimize XML sitemaps, robots.txt, and structured data/schema markup.

• Assist in planning and executing white-hat link-building strategies.
• Monitor backlinks and recommend disavows when necessary.
• Conduct competitor backlink analysis to discover new outreach opportunities.

• Track and report SEO KPIs using GA4, Google Search Console, Ahrefs, and SEMrush.
• Provide insights and recommendations based on traffic trends, keyword movements, and content performance.
• Deliver regular updates to the Content Manager on SEO health and progress.

• Work closely with the Content Manager and other stakeholders to ensure SEO is embedded across projects.
• Collaborate with web developers, content creators, and design teams to ensure best practices are implemented.
• Keep the team updated on algorithm changes and industry developments.