Digital Marketing Campaign Specialist (Permanent WFH & Night Shift) - Manila

SUMMARY

We’re looking for a Digital Marketing Campaign Specialist to help us convert our campaign plans into a pipeline. You’ll be the go-to person for campaign execution, automation, and lead flow, making sure everything behind the scenes works, so the team can focus on driving growth.

This is a hands-on, execution-heavy role for someone who understands how marketing tech stacks work.

• Build, test, and launch email campaigns, nurture flows, and landing pages in HubSpot.
• Manage workflows, lead scoring, and automation, keeping things clean and trackable.
• Own list segmentation, data pulls, and uploads while maintaining data hygiene.
• QA all the small things: form logic, lead-routing, UTM tags, links, making sure everything works as it should.
• Automate and templatize the repetitive stuff, so you spend less time rebuilding the basics and have more flexibility to get creative.
• Work closely with teammates across marketing, sales, and channels to ensure campaigns remain on track.
• Build basic campaign reports and flag what’s working (or not) for fast decision-making and smart pivots.
• QUALIFICATIONS
• 4-6 years of experience in marketing ops and campaign execution
• Deep familiarity with MarTech: preferably HubSpot, ZoomInfo, and Salesforce (or similar)
• Built campaigns, segmented lists, and designed workflows yourself
• Bring strong attention to detail and a troubleshooting mindset: you notice broken links, messy data, and missing tracking before anyone else
• Organize your work and keep a project on track without being micromanaged
• Comfortable explaining systems or logic to someone who isn’t technical
• Nice to have
• Understanding of lead scoring, lifecycle stages, and buyer journey mapping
• Experience with reporting tools (like Google Analytics and CRM dashboard - even as a consumer)
• Familiarity with campaign attribution and tracking methods
• Basic HTML/CSS skills for email tweaks or troubleshooting
• Light copyediting and graphic skills

• Should be willing to accept a long-term work-from-home arrangement.
• Should be amenable to a permanent night shift schedule.