Digital Marketing Specialist for a Healthcare Company in Australia (Home Based Full Time)

This a Full Remote job, the offer is available from: Philippines, Australia

Social Media Management:

• Manage day-to-day operations of primary social platforms including Meta, LinkedIn, Instagram,

• Grow organic reach and presence through platform optimization, community interaction, trend

• Monitor brand mentions and engage with followers to build relationships.
• Optimize landing pages, CTAs, and user journeys to boost conversion rates.
• Support website updates and SEO initiatives.
• Stay up-to-date with the latest social media trends and best practices.
• Research emerging platforms, features, and digital marketing trends
• Test new formats/channels to expand audience reach
• Stay updated on algorithm changes and industry best practices

Content Creation and Curation:

• Develop high-quality content (graphics, videos, Reels/Shorts, blog posts, stories) aligned with

• Curate user-generated content and industry-relevant material.
• Maintain content calendar ensuring consistent cross-platform presence.
• Create compelling content (video, carousels) that drives action including demo sign-ups, eBook

• Collate and compile case studies/testimonials that build trust and accelerate deals.

Revenue-Driven Campaign Strategy:

• Design campaigns with direct revenue accountability such as limited-time offer promotions, lead-

• Implement retargeting campaign strategies where relevant.
• Execute campaigns that require CAC targets and sales attribution tracking.
• Develop performance marketing funnels (awareness → consideration → conversion) with clear

• Pilot emerging features/channels (e.g. TikTok Shop, LinkedIn Conversation Ads) only when data

• Prioritize platforms with highest ROAS and conversion potential based on industry data.
• Rapidly test new channels (e.g. emerging platforms, influencers) for scalable revenue

• Scale winning campaigns while maintaining CAC targets.

Lead Generation and Pipeline Management:

• Build and monetize audience ecosystems across primary social platforms to drive pipeline growth.
• Use targeted ads, lead magnets, and CTAs to capture high-intent leads.
• Ensure lead quality and track conversion rates (MQL → SQL → Closed Won).
• Manage paid ad budgets ($X–$Y/month) with strict focus on ROAS, CAC and LTV.
• A/B test creatives, audiences, and bids to maximize cost efficiency.
• Work with senior management to develop lead scoring models and nurture streams. Sync

campaign calendars with product launches/pricing changes to maximize revenue capture.

Data-Driven Performance Analysis:

• Analyze and report on social media performance using analytics tools (Google Analytics,

• Track and report on revenue-specific metrics: Sales generated, pipeline value, cost per lead,

• Use GA4, UTM tracking, CRM (HubSpot/Salesforce), and ad platforms to attribute revenue to

• Report weekly on revenue-impact metrics: Cost per lead by campaign, MQL-to-customer rate,

attributable pipeline value. Vanity metrics (likes/shares) only included when correlated to sales

outcomes.

This offer from "Virtual Coworker" has been enriched by Jobgether.com and got a 75% flex score.