AI-Savvy Content & Social Media Specialist

About the Company:

Our client is a boutique consultancy specialising in Microsoft Dynamics 365, Power Platform, and ClickDimensions. They centre their approach on pragmatic CRM success, prioritising results and education over licence sales or inflated billables.

Overview:

You’ll collaborate directly with the business owner to transform long-form content into engaging social media posts, manage LinkedIn pages, and ensure all content is consistent, polished, and impactful. AI is part of your workflow, not a crutch - we want someone who knows how to refine, structure, and bring their own voice to the content.

• Repurpose blog articles and raw content into compelling LinkedIn posts (minimum two per week per profile/page).
• Write long-form articles and short-form LinkedIn posts using ChatGPT and your own copywriting ability.
• Ensure content is proofread, on-brand, and aligns with Australian English and company tone.
• Create visual and video assets using PowerPoint, Midjourney, or Filmora.
• Support editing and formatting of AI-generated images and copy to ensure high quality.

• Manage and schedule posts across multiple LinkedIn profiles, company pages, and showcase pages, leveraging their different target markets and purposes.
• Monitor engagement and help boost reach through strategic reposting and timing.
• Identify thought leaders, engage with their content, and provide insightful draft comments for approval.
• Maintain a list of relevant industry posts with suggested commentary to streamline client interaction.
• Assist with community-building through comment engagement and content interaction.

Skills & Experience Required:

• Excellent written English with strong proofreading and editing ability (AU English essential).
• Experience writing for LinkedIn, especially in a B2B or tech context.
• Strong understanding of SEO principles, including keyword research, metadata, and on-page optimisation.
• Skilled in using ChatGPT or other AI tools for idea generation and copy assistance.
• Familiar with visual tools such as PowerPoint, Midjourney, and Filmora.
• Strong organisational skills and basic admin experience.
• Ability to follow a style guide and take direction/feedback constructively.
• Previous exposure to content-driven email marketing or marketing automation is a plus.
• Self-motivated, deadline-oriented, and comfortable working autonomously.

Ideal Candidate:

• Comes from a background in SEO copywriting, social media marketing, or digital content creation.
• Has hands-on LinkedIn marketing experience, including engagement strategies and company page growth.
• Is naturally curious and resourceful — knows how to use AI tools but adds their own expertise.
• Understands content marketing fundamentals: engagement, structure, clarity, and conversion.
• Is confident creating and managing structured content calendars.
• Has a strong eye for quality, detail, and audience relevance.
• Can take ownership of tasks and proactively look for ways to improve processes.