Media Buyer
Role Overview
We’re hiring a Full-Time Media Buyer (English & Spanish) to support their team’s paid acquisition efforts across affiliate funnels. The role requires deep expertise in affiliate marketing, specifically for the finance and insurance verticals.The ideal candidate is a performance-driven growth marketer with extensive experience in media buying, funnel optimization, and cross-platform marketing strategies for international audiences.
Key Responsibilities
Paid Media Strategy & Execution
Strategize, execute, and scale paid media campaigns (Facebook, YouTube, Google Ads) across affiliate funnels for finance and insurance verticals.
Monitor key performance metrics: CTR, CVR, CPA, ROAS and campaign performance by cohort.
Manage A/B testing for copy, creatives, landing pages, and targeting frameworks.
Collaborate with the internal team to brief and test new creative angles.
Optimization & Reporting
Proactively identify and optimize underperforming campaigns, adjust funnels, and traffic sources to improve performance.
Report campaign performance weekly, flagging risks, opportunities, and areas for optimization.
Manage tracking infrastructure, attribution tools, and UTM frameworks to ensure accurate reporting and analysis.
Knowledge Sharing & Creative Development
Document campaign findings and test results to support internal knowledge sharing.
Occasionally translate or QA Spanish-language creative copy and landing pages (LPs).
Build new campaigns with scaling targets in mind (horizontal & vertical scaling).
Requirements
Non-Negotiables:
- Fluent in English (written and spoken).
- Understands the cultural nuances of the Latin American market
- 3+ years of experience in paid media buying, particularly within performance-focused environments.
- Strong background in affiliate marketing, including experience with offers, rev-share, CPL/CPA metrics.
- Strong analytical skills—ability to interpret data and act on campaign insights.
- Comfortable owning campaign budgets and outcomes without micromanagement.
- Experience working with international brands or teams in multiple time zones.
- Motivated by performance-based incentives and a focus on results.
Nice-to-Haves:
- Fluent in Spanish (written and spoken)
- Prior experience in the insurance or finance lead gen verticals
- Familiarity with ClickFunnels, RedTrack, Voluum, or similar affiliate tools
- Knowledge of compliance/regulatory nuances in financial advertising
- Bonus points for prior team leadership or hiring experience
- Benefits