Media Buying Specialist - Manila - ref. y07678503

As a Media Buying Specialist you will be responsible for developing and executing strategic media plans to maximize our brand's visibility across various channels. You will analyze market trends and customer insights to inform your media buying decisions while ensuring campaigns are cost-effective and yield the highest possible return on investment.

You will also work closely with creative and marketing teams to create cohesive and compelling campaigns that resonate with target audiences. A successful candidate will be detail-oriented and possess strong analytic skills, enabling them to track, measure, and report campaign performance across multiple platforms.

• Develop and implement strategic digital media buying campaigns across multiple platforms including META, TikTok, Shopee, Lazada, Google, etc.
• Monitor and analyze campaign performance daily using analytical insights to optimize ad spending and improve ROI.
• Collaborate with creative and content teams to ensure ad materials are aligned with brand messaging and campaign goals.
• Conduct market research to identify target audience demographics and effective media channels.
• Stay updated on industry trends, emerging technologies, and best practices in media buying and advertising.
• Manage and track budgets for various media campaigns, ensuring cost accountability.
• Prepare and present weekly and monthly reports on campaign performance, including insights and recommendations for future initiatives.

Qualifications:

• Minimum of 2 years of experience in META ads manager
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Expertise in Google Analytics, META business suites, TikTok Ads Manager, Google Ads Manager
• Familiarity with DTC lifestyle ecommerce business models
• Excellent communication and copywriting skills
• Detail-oriented with the ability to manage multiple projects and deadlines
• Up-to-date knowledge of media trends and digital advertising platforms

BONUS: previous media buying experience in overseas e-commerce companies