Sales Executive (Lead Generation & Closing)

1. Sales Executive (Lead Generation & Closing)

Reports to: Sales & Marketing Team Lead

About Us

AB Business Support Services is a fast-growing, Philippines-based BPO delivering outsourced support, finance & accounting, customer support, admin support, and sales, to clients across Australia, the US, and the UK. We're building out a modern, data-driven sales function from the ground up, and this role is central to that growth.

Role Overview

You'll also help fine-tune and monitor the existing automation to keep lead quality and response rates high, but the core of the role is selling, not building the systems from scratch.

Key Responsibilities

• Monitor and qualify leads generated through our automated outreach system
• Supplement with personal prospecting on LinkedIn and other platforms or via referrals when needed
• Review automated outreach performance (open/reply rates) and flag messaging or targeting adjustments

• Conduct discovery calls to understand prospect pain points and qualify fit
• Deliver tailored pitches and proposals based on client needs
• Handle objections, negotiate terms, and close new business
• Manage a personal pipeline and consistently hit monthly/quarterly targets
• Coordinate smooth handoff to operations/onboarding once a deal closes

• Own CRM hygiene, accurate stage tracking, notes, and forecasting data
• Monitor automated email sequences and follow-up cadences, flagging any issues or drop-offs
• Suggest tweaks to existing automation (timing, messaging, targeting) based on results
• Ensure leads move smoothly from automation into active pipeline management

• Track and report daily, weekly, monthly on outreach volume, conversion rates, and pipeline health
• Work with leadership to refine ICP, messaging, and sales playbooks based on what's converting
• Share market/competitor insights gathered during prospecting

• Consistent number of qualified discovery calls booked per month from automated lead flow
• Pipeline-to-close conversion rate at or above target benchmark
• Clean, up-to-date CRM with accurate pipeline data
• Documented feedback loop improving automated outreach performance over time

• 2+ years in B2B sales, business development, or a closing role (BPO/services sales a strong plus)
• Demonstrated track record of hitting sales targets
• Comfortable working within CRM and sales engagement tools
• Comfortable with automation and AI tools to support prospecting, writing, and follow-up
• Must be able to multitask across active deals at different pipeline stages
• Must be able to do in-depth research to understand a prospects business and pain points
• Excellent written and verbal English communication
• Comfortable working across AU/US/UK time zones
• Self-starter, comfortable with ambiguity in a startup environment
• Open to hybrid work setup

• Experience selling BPO/outsourcing or other professional services
• Basic CRM administration/setup experience
• Familiarity with workflow automation tools