Director of Events

Primary Responsibilities:

• Responsible for all catering and group sales in the hotel, from booking events to their execution
• To prepare departmental budget and forecasts, operating within set parameters, ensure effective cost control
• To establish and maintain rapport with clients, prior to, throughout and post-conference, exceeding their expectations and encouraging repeat business.
• Conduct site inspections and sales activities as required.
• To work closely with the Director of Sales and Marketing to prepare monthly forecasts
• To develop the annual business and marketing plan for the department
• Achieves Banquet and Catering budget set out in the yearly business plan for the hotel.
• Appraises performance of Event Manager / Event Executive periodically according to Human Resources policy and initiates appropriate corrective measures to improve deficiencies.
• Manages the department to ensure sufficiency of manpower in accordance to volume of business.
• Ensures each staff is a good sales person to promote hotel’s image and businesses at all times.
• Coaches and counsels all staff especially the department and unit manages when applicable.
• Provides and supports the most effective training to all staff regularly.
• Performs other duties as assigned by the Director of Sales & Marketing.