Head of Product (Automotive Industry)
Asia People Works Inc. Manila Full-time
Join Our Team as a Product Manager
Drive Innovation. Shape the Philippine Automotive Market.
We are an industry-leading automotive company committed to redefining mobility and elevating the driving experience for Filipino consumers. As we expand our product portfolio in the Philippines, we are looking for a highly strategic and market‑savvy Product Manager who can champion product innovation from concept to launch.
If you are passionate about market insights, product strategy, and delivering user‑centric automotive solutions—this role is for you.- What You’ll Do
As our Product Manager, you will play a key role in shaping our product roadmap and ensuring our offerings meet the evolving needs of Filipino drivers.
Product Strategy & Market Insights- Lead comprehensive market research to identify new trends, customer needs, and competitive movements.
- Analyze market and consumer data to generate actionable insights for product planning.
- Define product positioning, competitive advantages, and key target segments for the Philippine market.
- Develop and execute product plans aligned with company strategy and market demand.
- Manage the full product lifecycle—from concept development to launch—ensuring on‑time delivery and regulatory compliance.
- Monitor product performance using market feedback and sales data to drive continuous improvements.
- Collaborate with engineering, design, marketing, sales, production, and regional/HQ teams to deliver strong product outcomes.
- Ensure seamless coordination across departments to support successful product launches.
- Engage closely with distributors and dealers to gather insights and elevate customer satisfaction.
- Develop and manage product budgets and forecasts.
- Evaluate product financial performance and introduce cost-saving or revenue‑enhancing strategies.
- Communicate product strategies clearly with HQ executives, local leaders, and frontline teams.
- Support special projects and additional tasks assigned by management.
- What We’re Looking For
- 5+ years of experience in the automotive industry
- 5+ years in Product Management, Product Marketing, Strategic Planning, or related roles, with 3+ years in a leadership capacity
- Strong understanding of Philippine consumer behavior, driving conditions, regulations, and market competitors
- Proven expertise in quantitative and qualitative market research (data analytics, interviews, focus groups)
- Deep familiarity with Philippine automotive segments (sedans, SUVs, MPVs, passenger vehicles)
- Ability to develop and execute short-term (1–3 years) and mid-term (3–5 years) product strategies
- Excellent cross-cultural communication skills; able to work effectively with local and international teams
- Strong stakeholder management and influencing skills across technical, sales, and executive groups
- Results-driven, strategic, and execution-oriented mindset
- Automotive industry background strongly preferred
- Why Join Us?
- Work with a forward-thinking automotive brand shaping the future of mobility in the Philippines
- Collaborative culture that values innovation, customer insight, and strategic thinking
- Opportunity to lead high-impact projects and drive real market growth
- Competitive compensation, benefits, and long-term career development opportunities
Kaiyi AutoManila
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Asia People Works Inc.Quezon City, 10 km from Manila
Join Our Team as a Product Manager
Drive Innovation. Shape the Philippine Automotive Market.
We are an industry-leading automotive company committed to redefining mobility and elevating the driving experience for Filipino consumers. As we expand...
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