Sports Marketing Executive

JOB SUMMARY:

Additionally, it involves scouting emerging talent, managing sponsorships, and aligning marketing initiatives with brand objectives to strengthen ASICS’ presence in the sports community.

DUTIES AND RESPONSIBILITIES:

• Propose, plan, and execute sports events, promotions, and campaigns to influence consumer purchasing decisions.
• Organize training clinics, product trials, and grassroots activations with athletes, coaches, and academies.
• Coordinate with coaches and pacers and initiate cross-collaboration across our regional team for the successful activation of the weekly ASICS Running Club (ARC), while also attending to ensure everything is running smoothly.
• Manage athlete relationships and contracts, appearances, retail promotions, and sponsorship events to align with marketing goals.
• Build and maintain strong relationships with athletes, coaches, academies, associations, and other sports partners.
• Scout rising stars and talent through regional games and platforms, leveraging networks for referrals and collaborations.
• Maintain regular communication with program partners, sales teams, and key accounts to ensure commitments are met and align with marketing objectives.
• Coordinate product seeding with key athletes quarterly, ensuring campaign products are well-represented and leveraged for content creation.
• Collaborate with operations, marketing, PR, and retail teams to activate events such as product launches and in-game promotions.
• Track athletes’ performance at local and regional games and engage them on key milestones with personalized initiatives.
• Manage local sponsorship programs, including the design and delivery of branded assets such as jerseys for major games.
• Secure venue brandings with academies, associations, and venue owners to enhance grassroots visibility.
• Actively monitor local and regional sports platforms for trending conversations, emerging talent, and sponsorship opportunities.
• Provide insights on sports marketing trends and competitor activities to refine strategies.
• Prepare and compile reports on athlete engagement, event outcomes, and grassroots activations for internal stakeholders.
• Manage inventory, marketing stock, and facilitate vendor payments as part of operational duties.