Marketing Executive - ref. s95340303

JOB DESCRIPTION:

• To ensure lead engagement by the Sales team with target and measures of success
• To monitor, analyze, report, and review lead conversion and to recommend steps for improvement
• To prepare the annual marketing plan and execute marketing strategies such as advertising and promotional (A&P) activities, product line logic, and the formulation of product promotions and campaigns for the Company
• To ensure achievement of marketing objectives by actively participating in developing and implementing detailed marketing concepts, plans and strategies, based on trends, competitors’ information and economic conditions
• To ensure achievement of number of active customers (AC) target by focusing company activities and initiatives on customer acquisition, retention of AC, and reactivation of lapsing and lapsed customers
• To assist in developing and implementing A & P activities for the respective
• products, industries, and channels so as to create awareness and as such increase market share
• To monitor and evaluate the effectiveness of the A & P activities and to provide
• feedback to the General Manager (GM) for improvement
• To monitor the respective segment’s annual A & P budgets, and to advise the GM on the expense pattern
• To actively participate in organizing and coordinating product launches, road shows, exhibitions, workshops, focus group / segments activities and training seminars
• To source for venues, prepare invitation lists and cards for distribution to clients
• To conduct marketing surveys, gather information on competitors' activities and price levels in order to develop plans to improve market share and to counteract such competitor activities – this will determine the market position and directions of the respective products distributed by the Company
• To ensure the marketing directions are appropriately translated into creative advertisements and are in line with the Group’s image
• To assist in planning promotional materials and to liaise with the advertising
• agencies for the production of such materials
• To share the regional campaign to the Company and together with the team, conduct planning, build strategies, ensure execution, and evaluate process and progress
• To execute the regional campaigns to the Company by setting up targets, promoting engagement and actions among colleagues especially by the Sales team and guaranteeing maximum customer engagement; to share the monthly progress to the Company and suggestions for action
• To represent the Company in the monthly Regional marketing meeting and report the updates and progress of the different regional campaigns
• To prepare data, conduct data analytics, review, plan and provide AC and sales target for the Company’s growth drivers - channels, industries, ABC+New customers, and territories; and also, to provide monthly update on the said growth drivers
• To collate and evaluate relevant market data from various sources and to maintain and update such information into the Company’s databases accordingly
• To keep abreast with the development of the industry so as to introduce strategies to enable the Company to keep pace with development
• To assist in the inventory turnover analysis and provide recommendation

Job Qualifications:

• Degree/Diploma in Marketing / Mass Communication / Economics or related discipline. Experience
• Minimum 3-5 years of relevant experience in material handling or engineering industry, preferably in sales and marketing
• Able to work on tasks assigned with minimal supervision
• Possess strong analytical, research and marketing skills
• Good team player
• Possess strong communication and interpersonal skills