Demand side platform

DSP (Demand-Side Platform) in the advertising industry refers to a:

Demand-Side Platform / Programmatic Advertising Buying Platform

It is a system used by advertisers to automatically purchase advertising traffic and ad placements.

• Simple Explanation

In the past, running ads meant:

• Negotiating separately with each platform

For example:

• Facebook sales team
• News websites
• Video platforms

Now with DSP:

• One platform can automatically buy ad inventory across multiple channels.

The system can automatically:

• Find target users
• Bid for ad placements
• Deliver ads
• Optimize campaigns

• Core Function of a DSP

A DSP helps advertisers automatically buy advertising traffic, including:

• Website ads
• Mobile app ads
• Video ads
• Banner ads
• Splash screen ads
• Native feed ads
• CTV/Smart TV ads
• Gaming ads

• How DSP Works (Very Important)

Advertiser → DSP → Ad Exchange → Media Platform

Meaning:

1. The advertiser uploads creatives
2. The DSP sets targeting, budget, and locations
3. The DSP bids for inventory through an Ad Exchange
4. The highest bidder wins the ad impression

The entire process happens:

• Automatically within milliseconds through RTB (Real-Time Bidding)

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1. Audience Targeting

Examples:

• Users in the Philippines
• Male users aged 18–35
• Sports enthusiasts
• Betting/gambling interests
• Users who previously registered on betting platforms
• FIFA / PBA / NBA audiences

1. Automatic Bidding (RTB)

The DSP automatically decides:

• How valuable a user is
• Whether to bid for that ad impression

1. Data Optimization

DSP platforms automatically analyze:

• CTR
• CPC
• CPM
• CPA
• ROAS
• First deposit rate
• Retention rate

Then optimize campaigns automatically.

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Difference Between DSP and Facebook Ads

Facebook Ads

Can only buy traffic from:

• Facebook
• Instagram

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DSP

Can buy traffic from:

• News websites
• Apps
• Games
• Video platforms
• Third-party media
• Large advertising networks

DSP is more focused on:

• Open internet traffic
• Programmatic advertising

-Large-scale media buying

• Why the Gambling Industry Uses DSP

Because many mainstream platforms such as:

• Meta
• Google
• TikTok

often:

• Restrict gambling ads
• Have strict compliance reviews
• Frequently suspend accounts

Therefore, gambling companies often rely on:

• DSP platforms
• Native ads
• Push ads
• Pop ads
• Adult traffic
• Third-party ad networks

to acquire users.

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Common DSP / Advertising Platforms

Some commonly used platforms in the industry include:

• The Trade Desk
• MediaMath
• Xandr
• PropellerAds
• MGID
• Taboola
• Outbrain
• ExoClick

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What Type of Companies Use DSP

DSP is generally suitable for companies that have:

Large advertising budgets

High-volume user acquisition needs

Data teams

Media buying specialists

Tracking systems

Affiliate / KOL / agent networks

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Common DSP Terminology

CPM

Cost per 1,000 impressions

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CPC

Cost per click

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CPA

Cost per acquisition/conversion

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RTB

Real-Time Bidding

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DMP

Data Management Platform

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SSP

Supply-Side Platform (the publisher-side counterpart of DSP)

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Common DSP Strategies in the Gambling Industry

Sports Betting

Target audiences interested in:

• NBA
• PBA
• FIFA
• Esports

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Casino

Target:

• Slot game users
• Existing gambling users
• High-spending players

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Retargeting

Re-engage users who have previously visited the website.

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Most Likely Use Case for Your Business

Based on your current business model (ByBet, KOL marketing, livestreaming, user acquisition), your company will most likely combine:

• Meta Ads
• TikTok Ads
• Google Ads
• DSP programmatic advertising
• Affiliate traffic
• KOL traffic
• Native ads

DSP is more suitable for:

• Large-scale advertising budgets
• Massive user acquisition

• Retargeting campaigns
• CPA and first-deposit optimization

Meanwhile, KOL marketing is more suitable for:

• Building trust
• Improving conversion
• Community growth and virality

-Long-term user retention.