Digital Marketing & Business Support Specialist

Position: Digital Marketing & Business Support Specialist (Full-Time)

Work from home role - Australian Client.

Overview

We are seeking a highly versatile and proactive Digital Marketing & Business Support Specialist to become an integral part of our growing team. This is not a traditional Virtual Assistant role, nor a specialist-only marketing position. We require an all-rounder who can support multiple areas of the business, manage our digital presence, and assist with ongoing business growth initiatives across several brands and industries.

The successful candidate will work closely with our internal team to help manage, grow, and streamline our marketing, lead generation, social media, and customer engagement processes.

Key Responsibilities

• Manage and oversee multiple social media accounts across various brands.
• Create, schedule, and publish engaging content across platforms including Instagram, Facebook, and other relevant channels.
• Develop and maintain content calendars.
• Monitor engagement, respond to comments and messages where required, and support audience growth strategies.
• Assist in building and maintaining strong brand consistency across all platforms.

• Create, launch, monitor, and optimise Meta (Facebook & Instagram) advertising campaigns.
• Connect WhatsApp campaigns and lead generation tools with social media platforms.
• Track campaign performance and provide regular reporting.
• Assist with audience targeting, retargeting, and campaign scaling.

• Create marketing content using AI tools and other content creation platforms.
• Develop graphics, promotional materials, captions, and campaign assets.
• Support the development of new brands, products, and business launches.
• Ensure all content aligns with company branding and marketing objectives.

• Monitor incoming leads from social media channels, landing pages, and digital campaigns.
• Assist with lead qualification and routing enquiries to the appropriate team members.
• Help optimise lead capture processes and customer journeys.
• Support CRM updates and lead management workflows.

• Build and maintain landing pages for new products, services, and business launches.
• Assist with sales funnel creation and optimisation.
• Ensure landing pages are designed to maximise conversions and lead generation.

• Implement and manage automated responses for Instagram, Facebook, and WhatsApp enquiries.
• Assist with workflow automation to improve operational efficiency.
• Support integration of marketing tools, CRM systems, and communication platforms.

• Provide administrative and operational support across multiple business ventures.
• Assist with project coordination and business launch activities.
• Perform ad-hoc tasks as required to support business growth and daily operations.
• Collaborate closely with internal team members to achieve business objectives.

Ideal Candidate

The ideal candidate will possess:

• Strong social media management experience.
• Experience creating and managing Meta advertising campaigns.
• Understanding of lead generation and sales funnels.
• Experience with landing page creation tools.
• Familiarity with AI content creation tools.
• Knowledge of CRM systems and marketing automation platforms.
• Strong written and verbal communication skills.
• Excellent organisational and multitasking abilities.
• Ability to work independently while collaborating effectively with a team.
• A proactive mindset with strong problem-solving skills.
• Adaptability to work across multiple brands, industries, and projects simultaneously.

Important Note

This role is designed for a versatile digital marketing and business support professional. We are not seeking a candidate who specialises solely in PPC advertising, Amazon management, administration, or a single marketing discipline. Instead, we require a well-rounded individual capable of managing and supporting the broader digital presence and operational requirements of a growing group of businesses.