Marketing Manager

MARKETING MANAGER

Key Responsibilities:

1. Develop and execute comprehensive marketing plans for both Chateaus that align with business goals and enhance brand identity.
2. Lead digital marketing initiatives, including SEO, PPC, social media, and email marketing campaigns to drive traffic and engagement to our websites and social channels.
3. Create compelling content for various platforms, including websites, blogs, newsletters, and social media, highlighting our offerings, amenities, and special events.
4. Collaborate with the teams to promote our venues for weddings, corporate functions, and other events.
5. Ensure marketing material effectively showcases the unique features of each venue.
6. Conduct market research and analyze trends to identify growth opportunities, target demographics, and areas for improvement.
7. Build and maintain relationships with local businesses, tourism boards, and influencers to enhance visibility and attract new clientele.
8. Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the best return on investment.
9. Monitor and report on the performance of marketing campaigns, using data to drive decisions and improve future strategies.
10. Work closely with the teams to ensure cohesive messaging and maximize promotional opportunities.

Qualifications:

1. Bachelor’s degree in Marketing, Business, Hospitality Management, or a related field.
2. 5+ years of marketing experience, preferably in the hospitality or events industry.
3. Proven track record of successfully managing marketing campaigns from conception to execution.
4. Strong proficiency in digital marketing platforms and tools, including Google Analytics, social media advertising, and email marketing software.
5. Excellent written and verbal communication skills, with a keen eye for detail.
6. Creative mindset with strong analytical and problem-solving skills.
7. Ability to work collaboratively with different teams while managing multiple projects simultaneously.
8. Familiarity with the local market and an understanding of trends in the hospitality industry is a plus.