Digital Marketing Manager

apartmentIcon Executive Search Inc. placeMandaue scheduleFull-time calendar_month 

The Digital Marketing Manager develops and manages marketing programs in specific channels, supports business objectives, leads acquisition, foster customer retention, executes business development, provides sales support, and advances brand building.

Job Description:

  • Drive online marketing initiatives, including website development, search engine optimization (SEO), and search engine marketing (SEM).
  • Manage social media platforms, online advertising campaigns, and email marketing campaigns.
  • Optimize the company's e-commerce platform and customer journey for seamless online purchasing experiences.
  • Stay updated with the latest digital marketing trends and tools to drive online visibility and engagement.
  • Lead and mentor the marketing team, providing guidance, feedback, and support.
  • Collaborate cross-functionally with other departments, such as branch sales, product management, and branch operations, to align marketing efforts with overall business goals.
  • Develop and manage the marketing budget, allocating resources effectively.
  • Track and analyze marketing metrics, such as return on investment (ROI), customer acquisition cost (CAC), and conversion rates.
  • Make data-driven decisions to optimize marketing spend and maximize ROI.
  • Present marketing performance reports and insights to senior management.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing roles, preferably in F&B or retail industry.
  • Experience in a leadership or managerial position, overseeing marketing strategies and teams.
  • Has a digital marketing background.
  • Preferred experience in digital/online marketing.
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