Growth Marketing Manager

Responsibilities Include:

• Partnership Marketing (40%)
• Design, implement and manage co-marketing campaigns with strategic partners (banks, BNPL providers, e-commerce enablers)
• Develop compelling value propositions and marketing assets specific to each partnership
• Create joint marketing plans with clear KPIs, timelines, and resource requirements
• Coordinate cross-functional execution of partner campaigns (creative, digital, events)
• Build measurement frameworks to track and optimize partner-driven customer acquisition
• Present performance reports to partners and internal stakeholders
• Sales & Revenue Enablement (30%)
• Create and maintain comprehensive sales toolkits (pitch decks, product one-pagers, competitive battlecards).
• Develop merchant onboarding materials and conversion-focused content.
• Design and implement sales training programs on positioning, objection handling, and product messaging.
• Analyze sales conversion metrics to identify enablement opportunities.
• Collaborate with product marketing to ensure consistent messaging across channels
• Promotional Campaign Management (20%).
• Own the strategy and execution of revenue-driving promotional campaigns.
• Design incentive structures and promotional mechanics that drive adoption.
• Track and analyze campaign ROI and contribution to revenue targets.
• Create promotional assets and communications for digital and physical channels.
• Build testing frameworks to optimize promotional effectiveness.
• Ensure regulatory compliance for all promotional activities.
• Cross-Functional Collaboration (10%)
• Partner with merchant success teams to develop retention-focused materials.
• Collaborate with product teams to align promotional strategies with product roadmap.
• Work with analytics to build attribution models for partner and promotional campaigns.
• Support the head of marketing in developing strategic partnership opportunities.