Digital Marketing Specialist

Responsibilities:

• Strategy & Planning:
• Develop and implement comprehensive digital marketing strategies aligned with client goals and target audiences.
• Conduct thorough market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Contribute to the overall marketing plan, ensuring seamless integration of digital initiatives.
• Campaign Management & Execution:
• Plan, execute, and manage digital marketing campaigns across multiple channels, including:
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, manage technical SEO aspects, and monitor rankings to improve organic visibility.
• Paid Advertising (SEM/PPC): Create, manage, and optimize campaigns on platforms like Google Ads and Meta Ads, focusing on maximizing ROI and achieving client objectives.
• Social Media Marketing: Develop and implement engaging social media strategies, manage content calendars, and foster community engagement across relevant platforms (Facebook, Instagram, LinkedIn, etc.).
• Email Marketing: Design, build, and deploy compelling email campaigns, manage subscriber lists, and analyze performance metrics for optimization.
• Content Marketing: Collaborate with content creators to develop high-quality, SEO-friendly content (blog posts, articles, videos, infographics) that resonates with target audiences.
• Performance Analysis & Reporting:
• Monitor, track, and analyze campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.
• Generate comprehensive reports on key performance indicators (KPIs) such as website traffic, conversion rates, engagement, and ROI.
• Provide actionable insights and recommendations for continuous campaign optimization and improvement.
• Collaboration & Communication:
• Work closely with internal teams, including web designers, graphic designers, content creators, and project managers, to ensure cohesive digital strategies.
• Communicate campaign performance, strategies, and recommendations effectively to clients, both verbally and through written reports.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, making recommendations for innovation.