Senior Marketing Manager

Truelogic, Inc. – Makati City, Metro Manila

Schedule: Monday to Friday

Preferred Profile: Candidate with digital marketing agency background and 15–20 years of solid experience in the marketing field, with strong leadership and strategic expertise.

About the Role

We’re looking for a strategic and execution-driven Marketing Manager who can elevate Truelogic’s brand, drive qualified demand, and support aggressive revenue and growth goals. This role is ideal for a leader who thrives at the intersection of creativity, data, collaboration, and operational excellence.

As the Marketing Manager, you’ll lead the in-house marketing team, manage integrated multi-channel campaigns, and drive high-impact go-to-market strategies in partnership with Creative, Content, Sales, Business Development, and Growth teams.

If you’re passionate about building powerful marketing engines and delivering measurable business outcomes, this is the role for you.

What You’ll Do

• Own and execute annual and quarterly marketing plans aligned with Truelogic’s commercial priorities.
• Lead integrated, multi-channel campaigns across SEO, content, paid media, email, social media, and events/webinars.
• Build and manage campaign and content calendars to ensure smooth rollouts and on-time delivery.

• Manage, mentor, and develop the in-house marketing team, ensuring high-quality, timely output.
• Partner with Creative, Content, Sales, Business Development, and Growth teams for unified messaging and brand alignment.
• Foster a culture of collaboration, accountability, and continuous improvement.

• Define and track key financial and funnel KPIs (ROAS, CPA, CPL, CLV, conversion and retention metrics).
• Set up performance tracking through UTMs, goals, dashboards, and analytics tools.
• Analyze results to generate actionable insights that improve ROI and campaign efficiency.
• Support budget planning and optimize media and resource allocation based on performance.

• Ensure all marketing outputs are strategic, on-brand, accurate, and require minimal revisions.
• Identify new trends, platforms, and tools—including AI and automation—to improve performance and efficiency.
• Recommend adoption of new technologies when aligned with strategic goals.

• Lead weekly and monthly reporting to the Management Committee and CEO.
• Highlight wins, risks, performance gaps, and recommended next steps.
• Maintain strong communication and alignment with stakeholders across departments.

• Strong understanding of digital marketing strategies and channels (SEO, social media, content, email, paid media, analytics).
• Proficiency in analytics tools such as Google Analytics, Search Console, Looker/Data Studio, HubSpot, or similar.
• Experience managing direct reports, with strong coaching, leadership, and operational discipline.
• Skilled in campaign planning, funnel management, budget allocation, and reporting.
• Familiarity with creative workflows (copy, design, video) and the ability to give clear, strategic feedback.
• Strong project and stakeholder management skills across multiple deadlines and campaigns.
• Excellent written and verbal English communication skills.
• Highly organized, detail-oriented, and comfortable with performance targets.
• Experience in B2B, agency environments, marketing automation, or demand-generation is a strong advantage.
• Willing and able to work in a hybrid setup in Makati.

• Lead marketing initiatives for a fast-growing digital organization.
• Opportunity to build, shape, and optimize major marketing programs.
• Strong collaboration with creative, strategic, and revenue-focused teams.
• Supportive culture with room for growth, learning, and innovation.