Senior Manager – Social Media / Influencer Marketing (Open Title)

We are looking for a highly driven and hands-on leader to scale our MCN (Multi-Channel Network) ecosystem. This role goes beyond traditional social media management—you will be responsible for building, growing, and monetizing a strong creator network, with a focus on influencer partnerships and livestream operations.

Key Responsibilities:

1. MCN Strategy & Growth

• Develop and execute the overall MCN growth strategy across platforms (TikTok, Facebook, etc.)
• Build and scale a strong pipeline of creators, streamers, and influencers
• Drive user growth, engagement, and revenue through the creator ecosystem

1. Influencer / KOL Management

• Identify, recruit, and onboard high-potential influencers and streamers
• Lead negotiations, contracts, and long-term partnerships
• Manage KOL campaigns to ensure strong performance and ROI

1. Livestream & Content Operations

• Lead livestream strategy, planning, and execution
• Optimize performance (traffic, conversion, retention)
• Guide creators on content direction, trends, and platform algorithms

1. Team Leadership

• Build and lead a high-performing social media / MCN team
• Set KPIs, track performance, and ensure strong execution
• Collaborate with Marketing, Product, and Operations teams

1. Market & Trend Insights

• Stay updated on market trends, creator landscape, and platform changes
• Turn insights into actionable strategies for growth

Requirements:

• Proven experience in MCN, influencer marketing, or creator ecosystem
• Strong track record in recruiting and managing influencers/KOLs
• Hands-on experience in livestream operations (TikTok Live, Facebook Live, etc.)
• Deep understanding of social media algorithms and content trends
• Strong network in the local creator/influencer space is a plus
• Proven leadership experience in building and scaling teams
• Highly execution-driven, proactive, and commercially focused