Product Specialist
General Function
The Product Specialist will play a vital role in driving sales through product expertise, training, and active engagement with sales teams and clients. This role involves mastering every facet of the assigned product line—including features, specifications, applications, and competitive positioning—while collaborating with sales teams to promote and increase product adoption.The ideal candidate is highly proactive, deeply knowledgeable, and able to present products persuasively to enhance sales performance and market reach.
Specific Duties
Key Responsibilities:
Develop Product Mastery: Fully understand and document the features, configurations, options, pricing, and competitive positioning of assigned products. Continually assess market trends, clinical applications, and customer needs to stay informed on new developments.
Sales Enablement: Work closely with sales staff to provide the insights and tools necessary to promote assigned products effectively. Actively encourage and assist sales teams to drive product sales through ongoing support, training sessions, and persuasive presentations.
Market Analysis: Conduct thorough research on competitive products and market data, including installed base statistics, to position products optimally in the market and support sales strategies.
Presentation Skills: Prepare and deliver convincing product presentations tailored to management, colleagues, sales teams, and customers, fostering interest and engagement with the product.
Marketing Support: Assist during company marketing initiatives, such as trade exhibits, field promotions, and other activities, to showcase the product’s value and drive customer interest.
Cross-functional Collaboration: Provide service marketing and administrative support, ensuring cohesive alignment across departments to boost overall product success.
Training and Development: Attend all relevant training and seminars, both locally and internationally, to ensure product knowledge remains current and competitive.
Leadership in Product Marketing: Take charge of marketing activities directly related to the assigned product, coordinating with other teams to amplify product reach.
Additional Duties: Perform other sales, marketing, and administrative support functions as needed to drive product growth.
Job Requirements:
- Able to grasp highly technical information and able to communicate the same in simple terms
- Graduate of Marketing, Electronics / Computer Engineering, or any medical-related course such as Nursing or Medical Technology, or any business course from a reputable university
- Has proven communication skills with good command of English language; with high energy, positive outlook and professional bearing; with unquestionable character and natural understanding of professional business ethics