Business Development Manager

Job Summary:

This role requires a proactive individual with excellent communication, negotiation, and strategic thinking skills, coupled with a solid understanding of the digital marketing landscape.

Key Responsibilities:

• Market Research & Lead Generation:
• Identify and research potential clients, target markets, and new business opportunities specifically within industries that can benefit from digital marketing services (e.g., e-commerce, local businesses, B2B, etc.).
• Generate new leads and cold call prospective clients to introduce our agency's digital marketing services (SEO, SEM, Social Media Marketing, Content Marketing, Web Design, Email Marketing, etc.).
• Qualify leads to determine their digital marketing needs, budget, and alignment with our agency's expertise.
• Sales & Relationship Management:
• Initiate and nurture relationships with key decision-makers within target organizations, understanding their business challenges and digital marketing objectives.
• Conduct compelling presentations and propose tailored digital marketing strategies and solutions to prospective clients.
• Negotiate contracts and close deals for digital marketing projects and retainers, ensuring profitability and client satisfaction.
• Maintain a strong pipeline of digital marketing opportunities and accurately forecast sales.
• Collaborate closely with internal teams (e.g., SEO specialists, content creators, web developers, project managers) to ensure seamless client onboarding and successful campaign delivery.
• Strategy & Reporting:
• Develop and implement strategic business development plans focused on acquiring new digital marketing clients and achieving sales targets.
• Monitor digital marketing industry trends, competitor activities, and new technologies to identify new service offerings and growth areas for the agency.
• Prepare regular reports on sales activities, pipeline status, and revenue forecasts specific to digital marketing projects.
• Contribute to the overall sales strategy and participate in team meetings, offering insights on market demands for digital services.
• Client Retention & Growth:
• Work to deeply understand existing client needs and identify opportunities for upselling or cross-selling additional digital marketing services.
• Ensure high levels of client satisfaction and foster long-term partnerships, becoming a trusted advisor in their digital growth.

Qualifications:

• Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• Experience:
• 5-7 years of proven experience in business development, sales, or a similar client-facing role, preferably within a digital marketing agency or selling digital services.
• Demonstrated track record of achieving and exceeding sales targets in a service-oriented environment.
• Strong understanding of various digital marketing channels and strategies (SEO, SEM, Social Media, Content Marketing, Web Analytics, etc.).
• Skills:
• Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex digital marketing concepts clearly.
• Strong negotiation and persuasion abilities, particularly in a consultative sales environment.
• Excellent analytical and problem-solving skills, capable of identifying client pain points and proposing effective digital solutions.
• Ability to build rapport and maintain professional relationships.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
• Self-motivated, proactive, and able to work independently with minimal supervision.
• Results-oriented with a strong work ethic.
• Attributes:
• High level of integrity and professionalism.
• Adaptable and resilient in a fast-paced agency environment.
• Strategic thinker with a keen business acumen and a passion for digital marketing.

What We Offer:

• Competitive executive compensation package
• Performance-based incentives and equity options
• Access to high-value local and international client portfolios
• Strong support from a collaborative executive and operations team
• Opportunities to scale the business and influence long-term strategy

• Competitive compensation and benefits package.
• Work with an impressive roster of clients, including global brands.
• Opportunity for significant career growth and progression to COO.
• Shape the operational backbone and national expansion of a rapidly expanding company.
• Profit Sharing & Stock Option Program