Manila - Senior Digital Marketing Manager
Globe Telecom Manila Full-time
Job Posting Title
Digital Strategy and Activations Manager
Job Description Summary- Identifies the strategic growth for Prepaid / Postpaid and execute imperatives for the prepaid / postpaid digital channels
- Grows the total digital performance and online mix in digital channels for prepaid / postpaid business by driving acquisition and operational efficiencies
Job Description
DUTIES AND RESPONSIBILITIES:
[Funnel Management]- Monitors prepaid / postpaid acquisition in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers
- Defines the ideal prepaid / postpaid acquisition in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
- Creates and executes relevant promos/campaigns/process/policy changes to address digital channel drivers and continuously improve the customer experience
- Works closely with BB Capabilities, PEDG and Web Ops teams to monitor Portal, GlobeOne to ensure that features/capabilities are functioning as needed.
- Drives prepaid / postpaid broadband’s activations and achieves targets in digital channels by launching relevant promos/campaigns that are exclusive to the channel
- Monitors prepaid / postpaid acquisition performance in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers
- Defines the ideal prepaid / postpaid acquisition experience in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
- Works with PEDG to monitor Portal, and GlobeOne to ensure that assets, spiels, and offers are always updated and functioning
KPIs:
[Digital Acquisition]- Achievement and improvement in digital acquisition conversion rates
TOP 3-5 DELIVERABLES:
- Detailed Project Requirements and Plan
- Budget Plan and Budget Processing
- Go-To-Market Plan and Execution
- Campaign Communication Materials
- Cadence of Performance Reviews
- Additional Job Description
Additional Job Description
HIRING REQUIREMENTS:
WORK EXPERIENCE- Required: At least 10 years of professional marketing experience (Preferably Brand Management, Product Marketing, or Digital Marketing)
- At least 5 years of project or program management experience
LEVEL OF KNOWLEDGE:
- Expert in Digital Marketing
EDUCATION:
- College Graduate in any Business/Marketing course
Globe TelecomQuezon City, 10 km from Manila
experience (Preferably Brand Management, Product Marketing, or Digital Marketing)
• At least 5 years of project or program management experience
LEVEL OF KNOWLEDGE:
• Expert in Digital Marketing
EDUCATION:
• College Graduate in any Business/Marketing...
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