[ref. w95301916] Pasay - Social Media Analyst

Job Summary:

You will transform social media data into actionable insights to optimize engagement, drive growth, and support strategic decision-making.

Key Responsibilities:

• Track, analyze, and report on key metrics across platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube).
• Evaluate the effectiveness of campaigns and provide recommendations for improvement.
• Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Sprout Social) to assess ROI and performance trends.
• Monitor social media trends, competitor activity, and audience behavior.
• Collaborate with content creators, designers, and marketing teams to align strategy with data insights.
• Set benchmarks and goals based on past performance and industry standards.
• Prepare regular performance reports for stakeholders.
• Support A/B testing of content, hashtags, post timing, and targeting.
• Stay updated on emerging tools, platforms, and best practices in social media and analytics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Statistics, or related field.
• Proven experience (1-3 years) as a Social Media Analyst or in a similar role.
• Strong knowledge of social media platforms and their native analytics tools.
• Proficient in Excel and data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Strong analytical and problem-solving skills.
• Ability to interpret data and translate it into actionable insights.
• Excellent communication and presentation skills.
• Experience with social listening tools (e.g., Brandwatch, Talkwalker) is a plus.

Preferred Skills:

• Basic knowledge of SEO and web traffic metrics.
• Familiarity with paid social campaign performance tracking.
• Experience in influencer marketing analytics.
• Certifications in digital marketing or analytics (e.g., Google Analytics, HubSpot) are a plus.