Social Media Specialist

Key Responsibilities:

• Plan and execute social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
• Develop content calendars aligned with client objectives, product launches, and key milestones
• Monitor campaign performance and optimize in real time to improve results
• Manage cross-channel campaigns from briefing through reporting

• Write engaging captions and ad copy tailored to each platform and target audience
• Design and edit social media assets using Adobe Photoshop, Illustrator, and Canva
• Assist in coordinating photoshoots, from concept development to shot lists and execution
• Work with Senior Multimedia Artists to ensure high-quality visual output

• Set up, manage, and optimize campaigns using Meta Ads Manager (Facebook & Instagram)
• Monitor budgets and performance, optimizing for reach, engagement, or conversions
• Conduct A/B testing on creatives and copy to improve campaign effectiveness
• Deliver clear and concise performance reports for clients

• Handle day-to-day posting, scheduling, and community engagement for client accounts
• Monitor and respond to comments, messages, and mentions as needed.
• Maintain consistent brand presence and alignment across all platforms
• Stay updated on platform trends, features, and emerging content formats, especially short-form video

• Prepare weekly and monthly reports covering reach, engagement, conversions, and ad performance
• Translate data into actionable insights and strategic recommendations for clients
• Proactively identify issues and propose solutions

Perform tasks or responsibilities as may be assigned by the Management and Department Head.

Job Qualifications:

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, Advertising, or related field
• Proven experience in social media management, preferably in gaming, esports, entertainment, or tech industries
• Strong knowledge of gaming culture, gaming communities, and current gaming trends
• Experience managing platforms (Facebook, TikTok, Instagram etc.)
• Proficiency in Canva, Adobe Photoshop, Adobe Premiere Pro , CapCut, Meta Business Suite
• Basic knowledge of livestreaming platforms and gaming content creation
• Strong copywriting and communication skills
• Ability to work in a fast-paced environment and adapt to trends quickly

Preferred Qualifications:

• Experience working with gaming brands, esports teams, or gaming communities
• Familiarity with Influencer marketing, Meme marketing, Livestream promotions, Community moderation
• Knowledge of games such as MOBA, FPS, MMORPG, or mobile games
• Basic photography, videography, or streaming setup knowledge
• Experience with paid social media advertising campaigns

Skills and Competencies:

• Creative storytelling
• Trend awareness
• Community engagement
• Content planning
• Gaming industry knowledge
• Time management
• Team collaboration
• Analytics and reporting