Marketing Strategist

Basic Function/Job Summary:

Reporting directly to the COO and co-managing the department alongside the Senior

Content Lead, the Marketing Strategist serves as the "Growth Architect" for Taters

Enterprises, Inc. (TEI). While the Senior Content Lead drives the creative vision, the

Marketing Strategist is responsible for the commercial strategy, campaign

effectiveness, and market expansion.

This role bridges the gap between data and action. The Strategist translates business

goals into actionable marketing plans, manages the marketing budget, oversees

market research, and ensures that every creative output delivers measurable ROI.

They lead the integration of Data Analytics and A.I. to predict trends and optimize

customer acquisition.

Duties and Responsibilities:

1. Strategic Marketing Planning & Budget Management

• Develops the annual and quarterly Marketing Plan, defining objectives, target audiences, and key results (OKRs) in alignment with company sales goals.
• Manages the Marketing Budget, allocating resources efficiently across channels (Digital Ads, In-Store, Events) to maximize ROI.
• Collaborates with the Senior Content Lead to align the Editorial Calendar with strategic business priorities (e.g., pushing slow-moving inventory, launching new flavors).

1. Data-Driven Decision Making & A.I. Integration

• Supervises the Junior Marketing Analyst to gather competitive intelligence and customer insights.
• Utilizes A.I.-powered analytics tools to forecast sales trends, segment customers, and personalize marketing offers.
• Conducts post-mortem analysis of all major campaigns, identifying "wins" and "lessons learned" to refine future strategies.

1. Commercial Growth & Sales Alignment

• Acts as the primary liaison between Marketing and Operations/Sales. Ensures that marketing campaigns are operationally feasible and fully supported at the store level.
• Develops Local Store Marketing (LSM) toolkits for Area Managers and Store Managers to drive traffic in specific trade areas.
• Identifies new partnership opportunities (e.g., movie tie-ins, delivery app promos) to acquire new customers.

1. Team Leadership & Co-Management

• Co-manages the department with the Senior Content Lead, fostering a culture of collaboration between "Art" (Content) and "Science" (Strategy).
• Mentors the Junior Marketing Analyst and Marketing Coordinator, setting clear KPIs and providing professional development guidance.
• Establishing standardized workflows for campaign execution, from brief to launch to analysis.
• Bachelor’s Degree in Marketing, Business Administration, Economics, or Data Science. Master's Degree (MBA) is an advantage.
• Minimum of 2-5 years of experience inmarketing strategy, brand management, or trade marketing. At least 1-2 years in asupervisory role. Experience in F&B or Retail is highly preferred.
• Strategic Planning: Ability to draft comprehensive marketing roadmaps.
• Financial Acumen: Proficient in budgeting, P&L analysis, and ROI calculation.
• AI & Data Literacy: Ability to use tools like Google Analytics, CRM, and predictive AI models.