Head of Performance Marketing

• Lead multi-channel acquisition campaigns across Paid Search, Paid Social, Display, Programmatic, Affiliate, and other digital channels.
• Manage marketing budgets, forecasts, and media investments to maximize return on ad spend (ROAS) and customer lifetime value (LTV).
• Establish and monitor key performance metrics, providing actionable insights and recommendations to senior leadership.
• Drive continuous optimization across customer acquisition funnels, landing pages, and conversion journeys.
• Lead attribution, measurement, and reporting frameworks to evaluate campaign effectiveness and marketing contribution.
• Collaborate closely with Product, CRM, Brand, Sales, Data Analytics, and other cross-functional teams to drive growth initiatives.
• Identify and test new channels, technologies, and growth opportunities to improve marketing performance.
• Build, mentor, and develop a high-performing performance marketing team.
• Manage relationships with external agencies, media partners, and technology vendors.
• Stay current with industry trends, platform updates, privacy regulations, and best practices in digital marketing.

• Consistently delivering customer acquisition and revenue growth targets.
• Improving marketing efficiency and overall return on marketing investment.
• Building scalable acquisition strategies and high-performing digital channels.
• Developing a strong performance marketing team and data-driven culture.
• Driving innovation and sustainable growth through continuous testing and optimization.

Opportunities for career growth and progressionCompetitive salary and benefits

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital or performance marketing, with at least 3 years in a leadership role.
• Proven track record of managing significant digital marketing budgets and delivering measurable business growth.
• Strong expertise across Google Ads, Meta, LinkedIn, TikTok, programmatic advertising, and marketing analytics platforms.
• Experience with web analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
• Deep understanding of conversion rate optimization (CRO), attribution models, customer acquisition, and retention strategies.
• Strong analytical thinking with the ability to translate data into commercial insights.
• Experience leading, coaching, and developing high-performing teams.
• Excellent stakeholder management, communication, and presentation skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

• Experience in e-commerce, technology, fintech, SaaS, consumer, or high-growth digital businesses.
• Familiarity with marketing automation, CRM platforms, and customer journey management.
• Knowledge of SEO, lifecycle marketing, and customer retention strategies.
• Experience managing agency partnerships and international marketing campaigns.

Our client is a leading multi-brand consumer products company with a strong market presence and a portfolio of trusted brands. The organization is committed to driving growth through innovation, digital transformation, and customer-focused strategies, offering a collaborative and high-performance work environment.

• Competitive salary and benefits
• Flexibility and hybrid set up
• Opportunities for career growth and trajectory