Social Media Marketing & Lead Response Specialist
Join Our Team at RobCo Homes & Development!
Are you looking for an exciting opportunity to showcase your social media marketing skills in the real estate industry? RobCo Homes & Development is seeking a talented freelance Social Media Marketing & Lead Response Specialist to join our team.If you have a passion for engaging online communities, qualifying leads, and setting up meetings, this role is perfect for you!
Overview / Summary
RobCo Homes & Development is a cutting-edge real estate company utilizing AI and automation to transform homes into group homes, residential care facilities, and independent living properties. As a Social Media Marketing & Lead Response Specialist, you will play a key role in executing our content strategy, engaging with our online audience, and converting leads into scheduled meetings.
Scope & Objectives
As a freelancer with us, you will be responsible for managing our social media presence, creating and publishing content, responding to inquiries, and identifying high-intent prospects. You will leverage our integrated tech stack, including HubSpot, Retell AI, and Calendly, to drive conversions and nurture relationships.
Key Responsibilities- Develop and publish engaging content across various social media platforms
- Utilize AI tools to create captivating captions, hooks, and visuals
- Monitor and respond to comments and engagement to qualify leads
- Promote and drive attendance to weekly knowledge sessions
- Identify high-intent leads and schedule follow-up meetings
- Maintain shared content calendar and update lead statuses
- Provide weekly performance summaries and insights
- Create 3–5 social media posts per week per platform
- Develop weekly video script and thumbnail for YouTube
- Engage with social media followers daily and provide qualification notes
- Schedule a minimum target of qualified meetings/walkthroughs per week
- Maintain an updated content calendar with performance annotations
- Provide a weekly summary report of activity and results
- Lead Generation
- Facebook Ads
- Social Media Marketing
- Content Management
- Content Marketing
- Lead Generation
- Facebook Ads
- Social Media Marketing
- Content Management
- Content Marketing