Marketing Communications Manager

JOB SUMMARY:

Implement strategies to drive brand awareness, engagement, and revenue growth.

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, or a related field
• At least 5 years of experience in marketing or branding roles with a proven track record in designing and leading successful marketing campaigns.
• Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
• A strong network of PR and media contacts would be highly advantageous
• Exceptional verbal & written communication skills
• Attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• Excellent interpersonal skills and are adept at building relationships with different stakeholders

Duties and Responsibilities:

• Brand Strategy: Develop and implement comprehensive marketing strategies for each assigned brand, aligning with overall company objectives.
• Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and threats within each brand's industry, informing strategic decision-making and campaign development.
• Brand Positioning: Define and maintain each brand's unique value proposition, positioning, and messaging across all marketing channels to differentiate from competitors and resonate with target audiences.
• Collaboration: Work closely with cross-functional teams, including product development, sales, and creative services, to ensure alignment and integration of marketing initiatives with overall brand objectives.
• Performance Analysis: Monitor, analyze, and report on key marketing metrics and campaign performance, leveraging data insights to optimize strategies and drive continuous improvement.
• Budget Management: Manage marketing budgets for assigned brands, allocating resources effectively and achieve business goals within budgetary constraints.
• Partnerships & Relationships: Build and maintain strategic relationships with key industry players, agencies, and vendors. Collaborate with internal teams (sales, product) to ensure marketing efforts support business goals.
• Data Analysis & Reporting: Analyze sales data, website analytics, and social media metrics to measure campaign effectiveness and identify areas for improvement. Prepare regular reports on marketing activities and performance.