Lifecycle Marketing Specialist | Day Shift | Weekends Off | Ortigas | Day 1 HMO

Optimize Customer Journeys That Shape Long-Term Subscriber Growth

Work alongside international marketing, growth, and CRM specialists to optimize customer communications, support retention strategies, and influence engagement outcomes at scale while building a long-term career with Emapta's award-winning employee experience.

• Employment type: Full-time
• Shift: Day shift, Weekends Off
• Work setup: Onsite, SM Megatower, Ortigas

• Bachelor's degree in Marketing, Communications, Business, Media, or a related discipline, or equivalent practical experience
• Minimum of 2+ years of experience in marketing, CRM, campaign operations, customer experience, customer engagement, or related marketing functions
• Familiarity with email marketing platforms, reporting tools, spreadsheets, and campaign performance analytics
• Working knowledge of Tableau and Looker for reporting, dashboard creation, and data visualization
• Exposure to subscription-based businesses, membership programs, or customer lifecycle marketing environments is advantageous
• Strong attention to detail with the ability to accurately manage audience segments, campaign assets, offers, links, and execution checklists
• Effective written and verbal communication skills, with the ability to align customer communications with brand standards and business objectives
• Collaborative mindset with the ability to work effectively across cross-functional teams and stakeholder groups
• Strong interest in lifecycle marketing, subscriber engagement, retention strategies, marketing technology, and campaign analytics
• Comfortable working with spreadsheets, campaign reporting, performance tracking, and data compilation
• Proactive, dependable, and committed to supporting operational excellence, process improvements, and team initiatives

What You'll Do

• Assist in the setup, QA, and deployment of customer engagement and retention campaigns
• Manage campaign schedules, audience lists, segmentation records, and execution documentation
• Support onboarding, win-back, loyalty, and customer retention initiatives

• Prepare and deploy email, SMS, in-app, and account-based communications
• Ensure campaign assets are accurately configured, tagged, and aligned with approved messaging
• Coordinate approvals with marketing, legal, and brand stakeholders

• Monitor and compile campaign performance metrics, including opens, clicks, and engagement rates
• Maintain accurate campaign records, reporting trackers, and activity logs
• Identify and escalate reporting issues, data discrepancies, or tracking concerns

• Provide campaign updates and briefing materials to customer-facing teams
• Collect customer feedback and communication insights to support engagement strategies
• Assist with documentation, meeting notes, file management, and administrative tasks

• Follow established campaign workflows, QA standards, and governance procedures
• Recommend improvements to processes, templates, and operational efficiencies
• Continuously build knowledge in lifecycle marketing, campaign operations, and analytics

• High accuracy in campaign setup, QA, reporting, and documentation
• Timely completion of assigned tasks and campaign deliverables
• Efficient campaign execution with minimal errors, delays, or rework
• Strong collaboration with Engagement, Retention, Growth, Marketing Operations, and Customer Support teams

• Pioneer opportunity to help build a high-performing team from the ground up
• Competitive Salary Package
• Day 1 HMO coverage with free dependent
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Day shift schedule with fixed weekends off
• Salary Advance Program through banking partner
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

Join the Top 1% Talent. A better career. A better life.

At Emapta Philippines, careers are built with intention. Work with global clients, gain exposure to world-class standards, and grow in an environment designed for long-term success. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and a finalist in the 2026 Inspiring Workplaces Awards Asia, Emapta stands among the region's most respected employers, committed to empowering talent through stability, opportunity, and continuous development.

Step into a career that moves with you. Apply today!