Marketing assistant

Job Description

Posted on 2 May 2026

Likewise, coordinates cross-departmental collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control targets.

What will you do:

1. Brand Strategy and Planning:

• Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
• Set and execute brand planning calendars to ensure the timely completion of all deliverables.

1. Cross-Departmental Collaboration:

• Coordinate with various departments to align brand initiatives, including Merchandising Planning and Control, Visual Merchandising, Store Operations, Marketing, e-commerce, and Franchise Management.
• Direct resources effectively to support brand objectives and initiatives.

1. Sales and Profitability Management:

• Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
• Analyze market trends, customer spending patterns, preferences, and merchandising mix to inform product development and drive marketing innovation.

1. Brand Image and Customer Experience:

• Develop and maintain the company’s brand image and customer experience across all online and offline touchpoints.
• Ensure consistent brand look and feel to enhance customer engagement and loyalty.

1. Brand Engagement and Marketing:

• Spearheaded the development and implementation of comprehensive brand engagement strategies across multiple channels, including social media, influencer partnerships, key opinion leaders, and targeted advertising.
• Establish relationships with key influencers, fan communities, and target market groups.

1. Market Analysis and Reporting:

• Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
• Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.

1. Expansion and Growth Initiatives:

• Identify and recommend opportunities for brand and store expansions into new areas and territories.
• Implement expansion strategies to drive brand growth and market penetration.

Qualifications/Requirements

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
• Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
• Proven track record of developing and executing successful brand strategies that drive business growth and expansion.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent communication, interpersonal, and leadership skills.
• Creative thinker with a passion for fashion and a keen eye for design.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and experience with brand management tools and platforms.

Work location

CITY OF PASIG, NCR, SECOND DISTRICT

Remarks

No additional remarks

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