Manila - Trade Marketing Head

apartmentPrivate Advertiser placeManila scheduleFull-time calendar_month 

JOB OVERVIEW

The position is responsible for leading the marketing programs geared to develop the company’s brand and product portfolio, improve revenue margin, and raise brand equity. The position holder provides expertise in the conduct of market and competitive intelligence, overall trade launch plans, and ensures the delivery of commercial strategic initiatives.

RESPONSIBILITIES
  1. Trade Marketing
  2. Channel Strategy & Consumer Marketing
  3. Revenue Management
  4. Competitor Intelligence
  5. Market Development
  6. Cost Management
  7. People Development
QUALIFICATIONS
  • Degree in Business Management, Marketing Management, or equivalent.
  • At least 15 years of experience in trade marketing, channel strategies, and consumer marketing in the fast moving consumer goods or food and beverage industry, 5 years of which in a managerial capacity.
  • With experience in field sales management, modern trade/distributor, and account management.
  • Expertise in merchandising and trade marketing management for fast-moving consumer goods across retail and on-premise channels.
apartmentInformation Professionals IncplaceManila
Job Description Responsibilities: Developing trade marketing strategies aligned with the overall marketing and sales objectives understanding the target market, competitor analysis and identifying opportunities for growth within distribution...
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and competitive intelligence, overall trade launch plans, and ensures the delivery of commercial strategic initiatives. RESPONSIBILITIES   1.  Trade Marketing   2.  Channel Strategy & Consumer Marketing   3.  Revenue Management   4.  Competitor Intelligence   5.  Market...