Manila - Digital Marketing Associate
Yamaha Motor Manila Full-time
JOB SUMMARY:
YMPH Digital Marketing Associate is responsible for creating and carrying out strategic digital marketing programs that increase brand recognition, customer engagements, produce leads, and reach wider audience in all digital platforms in line with the marketing goal and direction and in collaboration with cross-functional sections such as Creatives, Activations, Sales, Purchasing, etc.They are in-charge of planning, content development, overseeing, budgeting, media scheduling, performance monitoring and tracking of digital results, target audience identification, consumer insight and data analysis to optimize digital marketing campaign.
DUTIES AND RESPONSIBILITIES:
- Campaign Strategy: Developing and implementing a digital marketing strategy that aligns with the organization’s goals and target audience.
- Channel Selection: Choosing and using the right digital channels, such as social media, email marketing, and search engine marketing.
- Content Creation: Managing and overseeing the development and creation of digital content, such as ad copy, visuals, videos, and landing pages with proper setting of UTM parameters for accurate tracking.
- Budget Management: Managing campaign budgets to maximize return of investment (ROI).
- Audience Targeting: Defining and segmenting target audiences based on demographics, behavior, and agencies.
- Campaign Performance: Measuring campaign performance and identifying areas for improvement.
- Cross-functional Collaboration: Working closely with creatives, digital, external teams and operations teams to develop compelling digital marketing collateral, including advertisements, social media content, email campaigns and landing page.
QUALIFICATIONS:
- Must possess at least a Bachelor's/College Degree in Digital/Multimedia Arts, Advertising, IMC, or any Marketing-related field.
- Have working experience in digital marketing and/or campaign management including content creation.
- Preferably knowledgeable in digital trends, key performance metrics, marketing and acquisition campaigns such as SEO and SEM, and email marketing software.
- Must have excellent written and verbal communication skills.
- With basic knowledge in photography and videography.
- Preferably adept with MS Office applications, specifically Word, Excel, and PowerPoint.
- Must be willing to be assigned in Greenfield District, Mandaluyong.
- Fresh Graduates are welcome to apply.
Manila
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